1. Transguard camp, Sonapur, Dubai 19th & 26th January 2012

2. Event Background
“Utsav 2011 ” is a song-based competition coined in lines with the most popular Televised program ‘American Idol’ and ‘Asianet Idea Star Singers’ for residents of labor camps across the UAE . Contest to be spread across 10 camps over a period of 6 months. The competition undergoes a series of stages which includes the following levels ‘Auditions’, ‘Quarter Final, ‘Grooming’ & Semi Finals’& the Mega Final.
Mechanics
Winners to be picked jointly by the panel of judges.
All levels will take place in respective camps there by ensuring maximum popularity & audience strength.
Grand Finals to be staged at a major labor camp area where minimum 4000 to 5000 people can accommodate. Event to be graced by popular playback singers from India.

3. Our Sponsors Presenting sponsor Title sponsor
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Associate sponsors

4. Audition, 19th January 2012
40+ contestants gave their audition from which 10 contestants were shortlisted for the quarter final stage

5. Quarter final stage, 26th January 2012
Branding at the venue

6. Powerex booth- Promotional sales plus brand visibility through
Mechanics- Assorted t shirts were given free with the purchase of 2 value packs

7. ClickOn booth- Product display & sales

8. Magnus booth- Product display and flyer distribution

9. Max fairness on stage product brief and interactive games

10. On stage product brief and interactive games for Magnus mobile, Emirates international exchange & Clickon

11. Contestants performing onstage

12. On stage action!!!

13. Cheers to the winners!!!

14. Interactive section with the crowd

15. The crowd

16. Thank You!!!