3. Integrated Part of the Windows Media Ecosystem Rich Video as a 1 st class citizen Flexible Branded experiences Multiple delivery methods Monetized Helps make & save money

4. “Rich & Flexible” Demo “Integrated & Monetized” Demo Content Protection in Silverlight Q&A

5. Sample Fill Input Media UI Core XAML JS Silverlight 1 (Sep ‘07) Silverlight 2 (Beta 1 @ Mix) Web Browser Managed CodeUI Framework

7. Video Formats WMV (VC-1, v.7, v.8, and v.9) Audio Formats WMA (v.7, v.8, and v.9), MP3 WMA 10 Pro [new in SL2!]

8. Streaming - On-Demand or Live Progressive Download Other Web Servers

9. Bitrate Throttling Control how much media is sent to clients. Auto-detects encoded bitrate of video file. Web Playlists Client-side playlist with server-side state. Client cannot alter state.

11. PlayReady for Silverlight 2 Client-side and server-side components. Scenarios Online Playback First-time Installation

12. SL 2 Client foo.com license server

13. SL 2 Client foo.com license server

14. SL 2 Client foo.com license server

15. SL 2 Client foo.com license server Business Logic

16. SL 2 Client foo.com license server

17. SL 2 Client foo.com license server

18. SL 2 Client (no DRM) foo.com microsoft.com license server

19. SL 2 Client (no DRM) foo.com microsoft.com license server

20. SL 2 Client (no DRM) foo.com microsoft.com license server Individualized DRM Client

21. SL 2 Client (DRM client installed) foo.com microsoft.com license server

22. foo.com microsoft.com license server SL 2 Client (DRM client installed)

23. Video as 1 st Class Citizen Full-Screen Mode VideoBrush SetSource(Stream s); (new in SL2!) Client-Side Playlists Media Markers Byte-Range Seeks (new in SL2!) Content Protection (new in SL2!)

24. Creating Rich, Dynamic User Interfaces with Silverlight 2 Controls [T20] @10:15am today Overview of Expression Encoder 2 [T09] @ 8:30am tomorrow Yesterday’s Sessions Building Rich Internet Applications Using Microsoft Silverlight 2, I & II Encoding Video for Microsoft Silverlight Delivery Scenarios [BCT07] Silverlight and the Advertising Opportunity [BT06]

25. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.