1. University of Isfahan Payampardaz Eng. Co.

2. University of Isfahan Payampardaz Eng. Co. Content protection: Why & How? Content protection cycle Content protection technologies Case study: IPTV Security

3. 3 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Broadband Broadcast PC Internet World Consumer Electronics Broadcast World Broadcast World Broadcast Entertainment Services Internet e-Business Entertainment

4. 4 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 2000 o 46% of adults use internet o 5% Have broadband at home o 50% Own a cell phone o 0% Connect wirelessly o 0% Social networkers o 0% IPTV subscribers 2010 o 79% of adults use internet o 66% Have broadband at home o 82% Own a cell phone o 59% Connect wirelessly o 48% Social networkers o 15% IPTV subscribers

5. 5 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Access to Content

6. 6 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Easier content reproduction Easier content distribution Easier content publication (online) Easier content storage Vast (global) content customers Cheaper content Opportunities Easier Illegal content access, reproduction, distribution, and publication! Challenges

7. 7 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

8. University of Isfahan Payampardaz Eng. Co. Content protection: Why & How? Content protection cycle Content protection technologies Case study: IPTV Security

9. 9 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Modern content cycle Content Creation Content Creation Content Management Content Management Broadband Distribution Broadband Distribution Digital Broadcast Digital Broadcast Physical Media Physical Media Playback Device Playback Device Playback Device Playback Device Playback Device Playback Device Playback Device Playback Device Home Gateway Home Gateway Portable/Car MP3 player Portable/Car MP3 player Set-Top Box Entertainment System Entertainment System

10. 10 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Security management (Organizational security) Content protectionInfrastructure securityPhysical Security

11. 11 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Theft of Content Denial of Service Unauthorized Content Modification Confidentiality AvailabilityIntegrity

12. 12 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010  Unauthorized consumption o Home-gateway modification  Unauthorized reproduction o Access to stored content o Access to home gateway output ports (analog/digital) o Analog hole  Unauthorized (untraceable) distribution o Watermarking (fingerprinting) threats

13. 13 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010  Access control violation o Order/payment/consumption data theft o Password cracking o Session hijacking  Unauthorized content modification o Content replacement/destruction o Unauthorized ad insertion  Consumer privacy violation o Order/payment/consumption data modification

14. 14 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010  Conventional network threats o DoS attacks o Spam propagation o Malware  Multimedia distribution threats o Multicast threats o Multimedia stream interception o QoS reduction threats  Metadata modification o Modification of parental control data o Modification of order/payment/consumption data

15. 15 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Content Provider Domain Media /Network Provider Domain Consumer Domain Service Provider Domain Content protection mechanisms Key Management Key Management Tamper-resistant Environment Watermarking Content Creation Content Creation Content Management Content Management Broadband Distribution Broadband Distribution Digital Broadcast Digital Broadcast Physical Media Physical Media Playback Device Playback Device Playback Device Playback Device Playback Device Playback Device Playback Device Playback Device Home Gateway Home Gateway Forensic analysis

16. University of Isfahan Payampardaz Eng. Co. Content protection: Why & How? Content protection cycle Content protection technologies Case study: IPTV Security

17. 17 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Creation Waterfall Pay for possession Creation Life-cycle Pay for usage, not possession Share the rights, revenue Require trusted services to validate rights and trades Digital Right Management

18. 18 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 eBook eMusic eImage eVideo eLearning … Rights Metadata Rights Language Package Protected Content Identify Content Describe Content Make Business Model Codify Rules Package Content/Rules Distribute Protected Content Consume Content Digital Watermarking Encryption Tools Content ID Content Metadata Content Super-Distribution Transfer o MPEG-21. o Electronic Book eXchange (EBX). o Open eBook Forum (OeBF). o TV anytime. o Open Mobile Alliance (OMA). o Secure Digital Music Initiative (SDMI). o IMS Global Learning Consortium (IMS). o MPEG-21. o Electronic Book eXchange (EBX). o Open eBook Forum (OeBF). o TV anytime. o Open Mobile Alliance (OMA). o Secure Digital Music Initiative (SDMI). o IMS Global Learning Consortium (IMS).

19. 19 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

20. 20 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 DVD Content Scrambling System (CSS)

21. 21 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Digital Transmission Content Protection (DTCP)

22. 22 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

23. 23 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

24. 24 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

25. 25 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Intellectual property rights o Industrial Properties rights o Literary and artistic works rights Related (neighboring) rights o Performers (such as executives, actors and musicians during the Exhibition of artwork) o Producers and publishers of works in mass scale o Broadcasters (such as radio/television broadcasters)

26. 26 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 international Treaties Berne Paris Rome TRIPS WCT World Intellectual Property Organization (WIPO) World Trade Organization (WTO)

27. 27 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

28. University of Isfahan Payampardaz Eng. Co. Content protection: Why & How? Content protection cycle Content protection technologies Case study: IPTV Security

29. 29 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

30. 30 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Multimedia Research Group, Inc. -- 2009 Millions Number of global subscribersGlobal revenue

31. 31 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Digital TV Gaming PCs Mobile Media Centers Gateways Broadband IP

32. 32 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 IP Network Operator Head-end TV via STB Operator Access Network Subscription TV Services Live Media On-Demand Media

33. 33 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

34. 34 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Transport Security Service Security Content Source Service Integration & Operation Content Transport Content Consumption Content Security Content Provider Service Provider Network Provider Service Provider Subscriber Transport Security Service Security Content Security Content

35. 35 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Transport Security Service Security Content Source Service Integration & Operation Content Transport Content Consumption Content Security Content Provider Service Provider Network Provider Service Provider Subscriber

36. 36 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Transport Security Service Security Content Source Service Integration & Operation Content Transport Content Consumption Content Security Content Provider Service Provider Network Provider Service Provider Subscriber

37. 37 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Transport Security Service Security Content Source Service Integration & Operation Content Transport Content Consumption Content Security Content Provider Service Provider Network Provider Service Provider Subscriber

38. 38 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

39. 39 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Content encoder (Mpeg) Content encryption STB device DecryptionDecoding

40. 40 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 In recent years, CASs can not be embedded into STBs in USA and EU, so Conditional Access Modules are used. Head-End Device (STB / Digital TV) Encrypted Content CAM (Decryption) Encrypted Content Decrypted Content Smart Card Conditional Access Module (CAM) PCMCIA

41. 41 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

42. 42 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

43. 43 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 The customer information (e.g. Its name or logo) is embedded into the content in the form of watermark before transmission by the server, or after transmission by the receiver device. Because of its overhead, this is normally done by the receiver devices In case of illegal reproduction and distribution of the content, the content owner can use the watermarked information to detect and prove the crime of the corresponding reproduction source.

44. 44 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

45. 45 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

46. 46 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

47. 47 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010

48. 48 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 Iran Membership Membe r States ScopeTreaties, agreements, and Organizations No164Protection of all literary and artistic worksBerne Convention (1886) Yes173Protection of Industrial PropertyParis Convention (1883) No164Protection of related rights (neighboring rights )Rome Convention (1961) Yes170Support of treaties that related to Intellectual Properties (19 Treaties) WIPO - World Intellectual Property Organization (1967) No150Enforcement of previous treaties (Commitment of TRIPs is an essential precondition for joining to WTO) TRIPS - Trade-Related aspects of Intellectual Property Rights (1994) No88All artistic and literary works, including audio/visual in new environments such as Internet WCT - WIPO Copyright Treaty (1996)

49. 49 Content Protection in the Digital Lifestyle – Behrouz Tork LadaniBOC’2010, 27,28 Dec. 2010 ScopeApproved byLaw All literary and artistic works, including radio, television National Parliament of Iran قانون حمايت از حقوق مؤلفان و مصنفان و هنرمندان (1348) Act of support for rights of authors, writers, and artists (1969) Completion of the previous law (the transcription of audio) National Parliament of Iran قانون ترجمه و تكثير كتب و نشريات و آثار صوتي (1352) Act of Translation Publication of books, journals, and audio products (1973) Electronic commerce (copyright protection in electronic interchanges) Islamic Parliament of Iran قانون تجارت الكترونيك ( 1382) Electronic Commerce Act (2003) Does not support Intellectual PropertiesIslamic Parliament of Iran قانون جرائم رايانه اي ( 1387) Computer Crimes Act (2008) The legal responsibilities of suppliers of Internet services Providers Supreme Council of Cultural Revolution مقررات و ضوابط شبكه ‌ هاي اطلاع رساني رايانه ‌ اي ( 85) Regulations for Informational Computer Networks (2006) Provide preliminaries to join TRIPS Special legal attention to works which broadcasted for radio and television Attention to the latest advancements in support of the owners in the Internet Supreme Council of informatics پيش ‌ نويس قانون جامع مالكيت ادبي و هنري حقوق مرتبط Draft of Comprehensive law for supporting intellectual properties and neighboring rights