1. AIR-READY

2. A completed, fully produced spot that’s ready to be aired on a radio station

3. AIR TIMES

4. Specific schedule of times the spot will run

5. AFTRA

6. American Federation of Television and Radio Artists – Union that represents performing talent: actors, singers, dancers, and broadcast announcers

7. ASCAP

8. American Society of Composers, Authors and Publishers – Organization that protects the rights (intellectual property) of musical artists

9. ANNCR

10. Announcer

11. BILLBOARD

12. To emphasize a word or phrase. Indicate by using three dots…like this

13. BMI

14. Broadcast Music Incorporated – Where businesses, agencies, studios, etc. obtain a license to play or use recorded music and avoid copyright infringement

15. BOOK THE STUDIO

16. To schedule a time and day to record your spot in a recording studio

17. BOOK THE TALENT

18. To hire a voiceover talent or actor

19. BUTTON

20. A clever closing line that may refer back to something mentioned earlier in the script

21. BUYOUT

22. To pay a one-time fee to a non-union talent, allowing unlimited use of the recorded spot

23. CALL TO ACTION

24. A reminder to the listener to do something: go to a website, visit a store, call for an appointment, etc.

25. CAST THE TALENT

26. To audition various talents for a spot, then select the actor(s)

27. CHARACTER VOICE

28. An actor that can create a distinctive personality, speech pattern, or regional accent like a Southern farmer, New York gangster, “mad” scientist, cowboy, diva, snob, sweet old lady, wise guy, or even a quirky, cartoon-like character

29. CHECK OR RIDE LEVELS

30. To adjust the volume of voices, effects and music during production

31. COPYRIGHT

32. Music, lyrics, recorded sound effects, and other intellectual property (creative works) are protected from being copied (plagiarism and piracy) or played (copyright infringement) without consent and/or compensation.

33. COPYRIGHT INFRINGEMENT

34. Inappropriate use of copyrighted material without permission from the work’s creator

35. DAYPARTS

36. How the stations divide up specific segments of time: Morning drive: 6 A.M. – 10 A.M. Midday: 10 A.M. – 4 P.M. Afternoon drive: 4 P.M. – 7 P.M. (some stations start at 3 P.M.) Evening: 7 P.M. – midnight Overnight: Midnight – 6 A.M.

37. DEMO (TALENT)

38. Online and/or digital CD or DVD recording used to showcase the talent’s voice and/or image for future bookings

39. ECHO

40. Add an effect behind the voice like an echo

41. FILTER

42. Use this special effect to create a muffled sound, or to replicate talking on the phone.

43. FLIGHT

44. Pre-arranged radio schedule detailing how many spots will air at what time and on which stations

45. INTELLECTUAL PROPERTY

46. Creative work including, but not limited to, music, lyrics, novels, plays, books, screenplays, television shows, etc.

47. LEVELS

48. The volume of the different tracks containing voices, effects, and music

49. LIBRARY

50. CD sets with selections of sound effects

51. LINE READING

52. Saying a line in the script to the talent, demonstrating how you want the line read

53. LIVE ANNOUNCE

54. Radio host reads spot live on the air

55. MIC

56. Microphone

57. MIX

58. The combining of each voice, music cut, and sound effect into a final spot

59. MUSIC CUTS

60. Short, edited selections of music

61. MUSIC FADES

62. Music gradually fades away

63. MUSIC POST

64. The way the music hits in a certain place to emphasize copy point or set a mood

65. NEGOTIATE RATES

66. Media buyers work with the radio station to get lower rates and/or special packages

67. NONUNION TALENT

68. An actor who does not belong to a union (AFTRA for radio or SAG for film – see above and below in list)

69. PHONE PATCH

70. To direct the talent in another studio via a telephone connection

71. PRODUCER

72. Person who goes into the recording studio, supervises the production, and directs the talent and recording engineer

73. PSA

74. Public Service Announcement – A commercial for a social or charitable cause, non- or not-for-profit organization, or other community service entity that is usually given free air time and may be created pro bono (without creative and/or production fees) by an agency, production house, recording studio or radio station

75. PUNCH IN

76. To insert a corrected, new line to fit into a specific amount of time

77. RADIO BUY

78. The agreed-upon on-air schedule for radio spots, including dayparts: morning/afternoon drive, midday, evening, and overnight “flights”

79. RATE CARD

80. A sheet listing the costs of radio spots during dayparts

81. RECORDING ENGINEER

82. Someone who records the voiceover talent(s), music, and sound effects, adjusts levels, and creates the fully produced, final spot so that it’s air-ready

83. REMOTE BROADCAST

84. When a radio station broadcasts live from an advertiser’s site, outside of the station

85. ROS

86. Run of station – spots air randomly between 6 A.M. and midnight

87. SAG

88. Screen Actors Guild – A labor union for film and television, not radio

89. SCALE

90. The going union rate for talent per market, per 13-week cycle

91. SFX

92. Sound effects

93. SIGNATORY

94. An authorized union representative who can handle and submit the required paperwork for booking union talents

95. TAG

96. A specific ending on the spot that advertises a certain location, event, or date

97. TRACK

98. The individual channel that separately records each voice, music cut, and sound effect

99. UNION TALENT

100. Actors who are members of AFTRA or SAG (see above in list)

101. UP AND UNDER

102. Music comes in and remains playing

103. UP AND OUT

104. Music comes in and cuts right out

105. VO

106. Voiceover

107. WILD LINE READINGS

108. To have the talent read the same line several different ways, one read after another, so you have many versions as options for your final, completed spot