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Who are they? An overview of the generational characteristics December 2006 Brookdale Community College.

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Presentation on theme: "Who are they? An overview of the generational characteristics December 2006 Brookdale Community College."— Presentation transcript:

1 Who are they? An overview of the generational characteristics December 2006 Brookdale Community College

2 Generations

3 Why? These groupings provide for a defined target market. The target market data are used in the creation and marketing of products and services.

4 Population Trends

5

6

7

8 What’s the link? Depression b. 1912-1921 WWII b. 1922-1927 Post-war cohort b. 1928-1945 Baby Boomer I b. 1946-1954 Baby Boomer II b. 1955-1964 Gen X b. 1965-1978 Millenials (Y) b. 1979-1995

9 Cohorts – Monmouth County

10 World War II

11 W.W.II & Post War

12 Baby Boomers I

13 Baby Boomers II

14 Boomers

15 Generation X

16 Gen X

17 Generation Y/Millenials

18 Millenials

19 Notes Cuspers WWII/Boomer Boomer/Gen Xer Gen Xer/Millennial Generalizations Examples: Barbizon Ameriprise Financial

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