1. Barry Davis: Back on Board?
Super Awesome Consulting Inc.

2. Agenda 3C Analysis Main Issue Key Objectives Criteria & Alternatives
Evaluation Matrix
Recommendation

3. 3C Analysis - Company Design & Technology Brand Recognition
Growth Potential

4. 3C Analysis - Customer Not entirely about price & quality
Income LvL & Age
Gen X + Boomer + Girl

5. 3C Analysis - Competition
Specialty Retail Store
US & Australia Big Corporation
Competition

6. New vs. Old Target Market
Main Issues
Retail vs. Manufacture
New vs. Old Name
New vs. Old Target Market

7. Sustainable & Scalable Growth Potential
Key Objectives
Sustainable & Scalable Growth Potential
Market Share
Clear Positioning
Brand Diffentiation

8. Criteria Growth Potential (2) Customer Recognition (2)
Cost to Implement (3)

9. Alternatives Market Development Product Development Market Penetration
Skateboard
Alternative Markets
Product Development
Apparels
Skateboarders
Market Penetration

10. Evaluation Mix 28 Market Development (2) 2(4) 4(8)
Growth Potential
Customer Recognition
Cost to Implement
Market Development (2)
2(4)
4(8)
Product Development (2)
3(6)
Market Penetration (3)
3(9)
1(3)
4(12)
Total 19 15 28

11. Recommendation Market Penetration Excellent Customer Recognition
Great Growth Potential
Excellent Customer Recognition
Less Cost to Implement

12. Implementation Product Distribution Price
Stay with Existing “Hot Shot”
Same Design & Technology
Distributor for existing apparel
Distribution
Open a Retail Location
Find Other Distribution for our boards
Price
Cost = $80
Price = $200

13. Message: 100% made in Canada
Implementation
Promotion
Hot Shot Website
“SEO”
YouTube Videos
Contest + Prize
Message: 100% made in Canada

14. Implementation Pre-Open (3 Months) Product Place Design
Making the board
Lease
Floor Layout
Stocking
Inventory
Adverting
Website
Open
Personal selling directly to consumer
Finding other distribution channels across Canada

15. Financial Analysis Market Size = $12.7M
We expect Barry to gain 1.5% of market share at first year = $191,000 (Est. Sales)
Market Size
Target customer 71% of 35,000 skaters * 3.8 avg purchase per year * $135 per skateboard
High 200(20%) middle 150(40%) Low 50(40%)
High 6 / middle 4 / low 2

16. Financial Analysis
Profit = Quantity sold * (Price – Variable cost) – Fixed Cost
Fixed Cost = Marketing Budget ($25,000)
Cost
Effect
Contest & flyers
$5,300
Q 2%
Youtube & website
$2,000
Become a distributor for existing brands of apparel
$10,000
Q 3%
Google advertising
$7,700
Q 5%
Contest
$1000 * 5mon for flyers
Overall, Growth rate will be about 12%