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Published byDane Hilling Modified over 10 years ago
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Target Market
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What is target marketing? Is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. How will you decide what specific group you are going to spend advertisement dollars on.
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How companies determine a target market Businesses create a customer profile: Demographics Geographics Psychographics
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Demographics Age Baby Boomer Generation x Generation y Gender Income Disposable Discretionary Marital Status Ethnic Background Religion Occupation
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Geographics Where people live: Local Regional National Global
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Psychographic Grouping people people with similar lifestyle Activities Attitudes Personality & Values
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Please list at least one product/service that is marketed based on the following: Age Location Religion Race Income Gender
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Mass Marketing vs. Target Marketing ( segmentation) Using a single marketing strategy to reach all customers: Chewing gum Tooth paste Toilet paper
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