1. Session 2 3 April 09 Gen X & Y Annimac / Anni Macbeth Futurist Trend Forecaster Exec Coach www.annimac.com.au

2. 2 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Big Picture of Gen Diffs Two key factors

3. 3 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Two key factors : Gen Diffs 1. Speed 2. Relationships

4. 4 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Speed Younger means faster

5. 5 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au I’m never having kids. I hear they take nine months to download.

6. 6 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Speed faster  linear  lateral  multiple  depth  immediacy

7. 7 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Relationships Two kinds  3 D world  Virtual world

8. 8 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Relationships Younger  Virtual world  3 D world

9. 9 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au

10. 10 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Baby Boomers 1945 – 60 age 49 – 64 Generation X 1960 – 75 34 - 49 DotComs ( Y ) 1975 – 90 19 - 34 Ferals 1990 – now to 19 Wikipedia Generation X 1960 – 1980 29 - 49 Generation Y 1980 – 1990 19 - 29 The Generations

11. 11 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Baby Boomer

12. 12 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Baby Boomers Empty nesters Retired or part time work Male identity from job Questioning material status

13. 13 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Sense of community Seek new safe experiences Security & Health conscious Defer to authority Love / hate change Baby Boomers

14. 14 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Need Want relationship continuity organising safe familiar experiences positive group identity status figure / authority expert Baby Boomer Customers / Employees

15. 15 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Gen X

16. 16 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Brand X or Clones of BB BB values goals ideals Marriage Family Suburbs Set relationships or Generation X Split Generation 50:50

17. 17 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Single Childless Net Dating Varied lifestyles Varied workstyles SOHO Gen X Me Generation

18. 18 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Gen X Dog

19. 19 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Risk takers Personal journey = Me Gen Fast decisions Materialism assumed Environmental values Defer to heroes Expect & accept change Gen X

20. 20 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Need Want choices flexibility short term results complete – stand alone projects skills oriented virtual presence demand quality of experience Gen X Customers - Employees

21. 21 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Gen Y DotCom

22. 22 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Own path Temporary pairing Group socialising Internet relationships Wired Immediacy No home No single careers Gen Y DotComs

23. 23 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au I.d. from activity Multi channeled Multi actions Planetary group mission Temporary deference Need change Gen Y DotComs

24. 24 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Passionate – value driven Team + personal relationships Short term fast involvement Multi channel activities choices no spin very short term goals flexibility innovation real positive outcomes Gen Y DotCom Customers / Employees Need Want

25. 25 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Need Want Go to their world Short fast specific communications No Spin What why for whom when Actions In the Now Expect intuitive response Ask them to network Gen Y DotCom Customers / Employees

26. 26 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Parallel Universes Young Live Them

27. 27 Facing the future in Building Design :

28. 28 thank you www. annimac.com.au