1. GARFIELD GOODRUM, DESIGN LAW PROTECTING YOUR IP OVERSEAS – WIPO S ERVICES G ARFIELD G OODRUM, D ESIGN L AW Clearance, Registration, and Enforcement of Industrial Design and Traditional Copyrights and Trademarks 75 Federal Street, Suite 1200, Boston, MA 02110 617.912.6536 garfield.goodrum@gdrmlaw.net 1

2. GARFIELD GOODRUM, DESIGN LAW CONSIDERATIONS IN OBTAINING, MAINTAINING AND LEVERAGING M ADRID T RADEMARK R EGISTRATIONS 2

3. GARFIELD GOODRUM, DESIGN LAW M ADRID T RADEMARK R EGISTRATIONS 3

4. GARFIELD GOODRUM, DESIGN LAW 4

5. T HE G OODS 5

6. GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS 6

7. GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES 7

8. GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES – I DENTIFY M ADRID ’ S POWER AND LIMITS 8

9. GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES – I DENTIFY M ADRID ’ S POWER AND LIMITS K EY ISSUES IN W HETHER TO U SE M ADRID 9

10. GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES – I DENTIFY M ADRID ’ S POWER AND LIMITS K EY ISSUES IN W HETHER TO U SE M ADRID S OME CLARITY AND FUN WITH E XAMPLES 10

11. GARFIELD GOODRUM, DESIGN LAW 11 What is M ADRID ??

12. GARFIELD GOODRUM, DESIGN LAW 12 M ADRID IS… Central Filing Mechanism International Registration - IR NO Substantive Rights from IR, but... Designations – YES Substantive Rights, Examined Nationally 90+ countries

13. GARFIELD GOODRUM, DESIGN LAW 13

14. GARFIELD GOODRUM, DESIGN LAW 14 Compare Nationals & CTMs

15. GARFIELD GOODRUM, DESIGN LAW 15

16. GARFIELD GOODRUM, DESIGN LAW 16

17. GARFIELD GOODRUM, DESIGN LAW 17 MADRID A DVANTAGES

18. GARFIELD GOODRUM, DESIGN LAW 18 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries

19. GARFIELD GOODRUM, DESIGN LAW 19 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries No Upfront Associate Fees

20. GARFIELD GOODRUM, DESIGN LAW 20 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries No Upfront Associate Fees 1 International Registration – IR Central RENEWAL Central Address Changes Central Assignments

21. GARFIELD GOODRUM, DESIGN LAW 21

22. GARFIELD GOODRUM, DESIGN LAW 22 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries No Upfront Associate Fees 1 International Registration – IR Central RENEWAL Central Address Changes Central Assignments Add Countries – Subsequent Designations

23. GARFIELD GOODRUM, DESIGN LAW 23 MADRID D ISADVANTAGES

24. GARFIELD GOODRUM, DESIGN LAW 24 MADRID D ISADVANTAGES B READTH – Narrow g/s for US originating reg.s

25. GARFIELD GOODRUM, DESIGN LAW 25 MADRID D ISADVANTAGES B READTH – Narrow g/s for US originating reg.s D EPENDENCY – Central Attack

26. GARFIELD GOODRUM, DESIGN LAW 26 MADRID D ISADVANTAGES B READTH – Narrow g/s for US originating reg.s D EPENDENCY – Central Attack NO A MENDMENTS TO M ARK

27. GARFIELD GOODRUM, DESIGN LAW 27 What is M ADRID ??

28. GARFIELD GOODRUM, DESIGN LAW 28 M ADRID IS… P OWERFUL and E ASY … …But C OMPLEX A L OT TO C ONSIDER

29. GARFIELD GOODRUM, DESIGN LAW A L OT TO C ONSIDER … KEY ISSUES COST TIMING EASE WHERE?? USE ever an issue?? Need local advice?? Nationals / CTM better?? DISTINCTIVENESS SCOPE of g/s Mark Changes?? Localization?? 29

30. GARFIELD GOODRUM, DESIGN LAW 30 What are your GOALS??

31. GARFIELD GOODRUM, DESIGN LAW 31 What are your GOALS?? Broad rights everywhere??

32. GARFIELD GOODRUM, DESIGN LAW 32 What are your GOALS?? Broad rights everywhere?? Efficiently Maintain Global Portfolios?? SAVE $$$?? SAVE Time?? SAVE Effort??

33. GARFIELD GOODRUM, DESIGN LAW 33 What are your GOALS?? Broad rights everywhere?? Efficiently Maintain Global Portfolios?? SAVE $$$?? SAVE Time?? SAVE Effort?? Obtain Tax Benefits?

34. GARFIELD GOODRUM, DESIGN LAW Where?? 34

35. GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 35

36. GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? Over time?? 36

37. GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 37

38. GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 38

39. GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 39

40. GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? In Different Countries?? 40

41. GARFIELD GOODRUM, DESIGN LAW SAME MARK EVERYWHERE?? North America 41

42. GARFIELD GOODRUM, DESIGN LAW SAME MARK EVERYWHERE?? Australia / Asia 42

43. GARFIELD GOODRUM, DESIGN LAW SAME MARK EVERYWHERE?? Europe 43

44. GARFIELD GOODRUM, DESIGN LAW Distinctiveness An Issue?? 44

45. GARFIELD GOODRUM, DESIGN LAW DISTINCTIVENESS ISSUES?? CALIFORNIA SUPERBIKE SCHOOL Educational services, namely, conducting classes, workshops and seminars in the field of motorcycle riding and racing and motorcycle riding and racing training Disclaimed “superbike school” Use since 2/1/1998 2(f) claim based on use 45

46. GARFIELD GOODRUM, DESIGN LAW DISTINCTIVENESS ISSUES?? DESIGN IDEAS [consumer housewares and giftware, furniture, catalog services] Disclaimed “design” Use since 1994; US registration in 1998 No 2(f) claim CTM – distinctiveness refusal; overcome with 2(f) evidence 46

47. GARFIELD GOODRUM, DESIGN LAW P OWERFUL -- GELGEMS Seniority AT, 27.01.2004, 28.01.2004, 820314, 27.07.2004 BX, 27.01.2004, 28.01.2004, 820314, 27.07.2004 CY, 27.01.2004, 28.01.2004, 820314, 27.07.2004 CZ, 27.01.2004, 28.01.2004, 820314, 27.07.2004 DE, 27.01.2004, 28.01.2004, 820314, 27.07.2004 DK, 27.01.2004, 28.01.2004, 820314, 27.07.2004 EE, 27.01.2004, 28.01.2004, 820314, 27.07.2004 ES, 27.01.2004, 28.01.2004, 820314, 27.07.2004 FI, 27.01.2004, 28.01.2004, 820314, 27.07.2004 FR, 27.01.2004, 28.01.2004, 820314, 27.07.2004 GB, 27.01.2004, 28.01.2004, 820314, 27.07.2004 GR, 27.01.2004, 28.01.2004, 820314, 27.07.2004 HU, 27.01.2004, 28.01.2004, 820314, 27.07.2004 IE, 27.01.2004, 28.01.2004, 820314, 27.07.2004 IT, 27.01.2004, 28.01.2004, 820314, 27.07.2004 LT, 27.01.2004, 28.01.2004, 820314, 27.07.2004 LV, 27.01.2004, 28.01.2004, 820314, 27.07.2004 PL, 27.01.2004, 28.01.2004, 820314, 27.07.2004 PT, 27.01.2004, 28.01.2004, 820314, 27.07.2004 SE, 27.01.2004, 28.01.2004, 820314, 27.07.2004 SI, 27.01.2004, 28.01.2004, 820314, 27.07.2004 SK, 27.01.2004, 28.01.2004, 820314, 27.07.2004 47

48. GARFIELD GOODRUM, DESIGN LAW 48

49. GARFIELD GOODRUM, DESIGN LAW 49

50. GARFIELD GOODRUM, DESIGN LAW AGAIN… A L OT TO C ONSIDER … KEY ISSUES COST TIMING EASE WHERE?? USE ever an issue?? Need local advice?? Nationals / CTM better?? DISTINCTIVENESS SCOPE of g/s Mark Changes?? Localization?? 50

51. GARFIELD GOODRUM, DESIGN LAW 51 M ADRID is P OWERFUL and E ASY … …But C OMPLEX C ONSIDER C AREFULLY But USE IT!

52. GARFIELD GOODRUM, DESIGN LAW THANK YOU G ARFIELD G OODRUM, E SQ. G ARFIELD G OODRUM, D ESIGN L AW Clearance, Registration, and Enforcement of Industrial Design and Traditional Copyrights and Trademarks 75 Federal Street, Suite 1200, Boston, MA 02110 617.912.6536 garfield.goodrum@gdrmlaw.net 52