1. Zach Leonard MD Digital zach.leonard@standard.co.uk

2. 'Where do we come from? What are we? Where are we going?' 'Where do we come from? What are we? Where are we going?'

4. ‘Is that a tablet in your pocket, or are you just glad to see me?’

5. $500 -800 >100m sold ~$400 $329/£269 $200 several m sold $500 -800

7. Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs

8. Establish industry standards for Audience & usage metrics Advertising units & rates which transfer the value being lost from print erosion and the added-value engagement of digital media Profitable subscription models

9. Zach Leonard MD Digital zach.leonard@standard.co.uk