1. Ekaterina Fedotova, Project Director PH International (Project Harmony, Inc) Ekaterina.Fedotova@ph-int.org ycdl.ph-int.org Your Course: Digital Literacy

2. 142 mln 38 % (44 mln) online Internet Access in Russia Summer of 2010

3. Internet Penetration

4. The Networked Readiness Index PlaceCountryIndex 1Denmark5,85 2Sweden5,84 3USA5,68 … 73Kazakhstan3,79 74Russia3,77 75Dominican Republic3,76 … 134Chad2,44

5. All-Russian Initiative Your Course Unites all Microsoft educational programs for various stakeholders with one entry point Digital Literacy Centers, IT-Academies, CPLS, and online courses 3 years – 1 million people www.tvoy-kurs.ru

6. Labor Market in Russia 6,9% unemployed 5,5 mln people 1,5 persons / vacancy

7. Job Search Where to get free IT skills? School State Employment Service PC operator (72 hrs) Profession without IT (72 hrs) Students Unemployed Employed Basic e-skills? WORKWORK

8. Job Search Where to get free IT skills? School State Employment Service PC operator (72 hrs) Profession without IT (72 hrs) Students Unemployed Employed Basic e-skills? Re- trai ning Basic e- skills? WORKWORK

10. Job Search Where to get free IT skills? School State Employment Service Tvoy Kurs Computer Literacy Centers PC operator (72 hrs) Profession without IT (72 hrs) Basic e-skills (15-20) hrs WORK Retraining Students Unemployed Employed Basic e- skills?

11. Job Search Where to get free IT skills? School State Employment Service Tvoy Kurs Computer Literacy Centers PC operator (72 hrs) Profession without IT (72 hrs) Basic e-skills (15-20) hrs WORK Retraining Students Unemployed Employed

12. Job Search Where to get free IT skills? School State Employment Service Tvoy Kurs Computer Literacy Centers PC operator (72 hrs) Profession without IT (72 hrs) Basic e-skills (15-20) hrs WORK Retraining Students 15% Unemployed 35% Employed 50%

13. Владимир

14. 27 500 trained 62 regions/79 cities/120 centers

15. Who can join? Libraries Universities, colleges, etc. NGOs Training Centers City Administrations State Employment Services Enterprises

17. Success Factors E-skills training is an urgent issue in the country in view of employability and e-government development – Governments need to address the issue and do it efficiently – Employers need skilled workers but do not have funds for their training – Local training providers need standardized curriculum and the credible program acknowledged by employers and students – Local organizations need to stay upfront in the newest trends to fight for the funding, support and recognition – Students (beneficiaries) need training for their work and life

18. Success Factors Flexible Participation for Students and Partners – Combination of in-class and online training – ANY organization with an existing infrastructure can join – Two major levels of involvement (associated members and authorized centers) – Transparency – Experience sharing encouraged but not imposed

19. Success Factors Network of centers – Sense of belonging to an All-Russian initiative – Standardized curriculum – Program certification with the logo – Prestige of participating in an international program with reputable partners – Capacity building for local organizations – Training events – Bonus system – Knowledge sharing and exchange of ideas through various means – Many of the organizations participated in PH’s previous programs and trust/respect what we do

20. Success Factors Big PR campaign (center launches, mass media coverage) – Raising awareness of the program and the issue – Visibility for ALL partners – New partnerships / ways of collaboration – Recruiting trainees – Finding new partners

21. Success Factors Involvement of Microsoft regional employees – Advocating for the program – Regional experts / local contacts – Identifying potential center partners – Facilitating contacts and partnerships – Coordinating public events / center launches – Involvement in the life of community – Involvement in the center activities

22. Results In 79 cities people learned about an easy/free way to learn e- skills 120 organizations have improved their capacity 365 new tutors are facilitating digital literacy training 27,500 people took trainings and/or were certified in basic e- skills 66% of the trainees polled reported considerable changes in their lives (employment, promotion, extra income, job retaining, etc) Only 5% polled reported no changes in their work situation 8 months of the program 3 staff members+1 website+Msft Russia team=

24. Your Course: Digital Literacy PH International (Project Harmony, Inc) Moscow Russia tel. +7 (495) 953 1386 Ekaterina.Fedotova@ph-int.org ycdl.ph-int.org