1. Meeting, Convention & Event Management
HT-MGT 397G (replaces 331 & 333)
Meeting, Convention & Event Management
Dr. Chris Roberts
MEEC
Chapter One
Introduction to the Meetings, Expositions, Events and Conventions Industry

2. What is a Meeting?
A gathering for business, educational or social purposes. Associations often use the term to refer to a combination of educational sessions and exhibits. This can include seminars, forums, symposiums, conference, workshops, clinics, etc.
Source:
Convention Industry Council (2001, December 21). Preliminary Report of the APEX Terminology Panel. Retrieved from Convention Industry Council, Accepted Practices Exchange, Web site:

3. Industry Terminology & Practice
Incentive Travel
Incentive Event, Incentive Meeting, Incentive Travel Company
Convention
Seminar
Workshops
Working Session, Breakout Sessions, Clinic
Congress
Symposium, Forum
Expositions
Exhibition, Trade Fair, Trade Show

4. Industry Terminology & Practice
Conference
Meeting
Domestic Meeting, National Meeting
Retreat
Assembly
Class
Institute
Lecture
Panel

5. Organizational Structure
Seven Major Divisions
Lodging
Food
Beverage
Transportation
Attractions
Entertainment
Shopping

6. Industry History 1895 – Detroit businessmen form first CVB
1910 – predecessor to the American Hotel and Lodging Association is founded
1916 – predecessor to the American Society of Association Executives is founded
Post World War II travel and meetings expand. Hotels build and expand state of the art meeting facilities
1949 – Convention Industry Council formed

7. Industry History
1957 – Professional Convention Management Association (PCMA) founded
1960s – The Conrad Hilton Hotel in Chicago establishes first convention service manager position
1972 – Meetings Professional International (MPI) is founded
1976 – first academic meeting planning program established at Metropolitan State College in Denver
1985 – Certified Meeting Professional (CMP) program established

8. Industry History
1989 – US Department of Labor adds job title of Meeting and Convention Planner to National Code Directory
2000 – US Bureau of Labor Statistics adds Meeting and Convention Planners ( ) category to Standard Occupational Classification

9. Economic Impact Meetings Corporate 783,900 835,700 844,100
Corporate , , ,100
Association , , ,700
Conventions , , ,800
Total , ,021, ,033,600
Source: Meetings & Conventions Magazine, Meeting Market Report

10. Economic Impact Attendance Corporate 49,900,000 51,000,000 51,500,000
Corporate 49,900,000 51,000,000 51,500,000
Association 17,900,000 15,600,000 15,900,000
Conventions 11,700,000 12,300,000 12,500,000
total 79,500,000 78,900,000 79,900,000
Source: Meetings & Conventions Magazine, Meeting Market Report

11. Expenditures (in the Billions)
Economic Impact
Expenditures (in the Billions)
Corporate $10.8 $10.2 $10.3
Association $14.3 $13.7 $13.9
Conventions $16.7 $16.3 $16.6
total $41.8 $40.2 $40.8
Source: Meetings & Conventions Magazine, Meeting Market Report

12. Economic Impact 2001 Trade Shows $20.5 billion – direct spending
$3.6 billion - spent by exhibitors
4,983 events at convention centers
1,070 events at conference center
4,870 events at a hotel
2,262 events not classified
Source: Trade Show Exhibitors Association

13. Why Have Meetings? Meet face-to-face Meet with and learn from peers
Verbal and non-verbal communication

14. Why Have Meetings? Build “Communities of Practice” Strengthen skills
Impact change
Observe accomplishments
Renew acquaintances
Learn new products / services

15. Employment Event Planner Meeting Planner Wedding Planner Hotel Sales
Restaurant Sales
Entertainment Venue Sales
Destination Management
Hotels
Convention Centers
Exposition Services Contractors
Convention & Visitors Bureaus

16. What Planners Do Logistics Strategic More than counting coffee cups
Support the work towards an organization’s bottom line
Anticipate change

17. What Planners Do
Types
Association
Corporate
Independent

18. What Planners Do Overview of Site Selection
Transportation Arrangements
Function Rooms
Guest Rooms
Exhibits
Food & Beverage
Negotiating & Legal Considerations
Speaker Arrangements
Marketing
On-Site Management

19. Review What is a Meeting? Terminology Organizational Structure History
Economic Impact
Why Have a Meeting?
Employment
What Planners Do