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Academic Dashboard AASCU Academic Affairs Summer Meeting July 28, 2006 Kichoon Yang, Provost Northwest Missouri State University
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Nomenclature Institutional (or enterprise) performance management – the application of business intelligence (capability to track, understand, and manage information across the organization), indicators, and metrics to improve organizational performance Metric – a quantified performance indicator Key performance indicator – a strategically important indicator Scorecard – a collection of metrics A balanced scorecard (popularized by Kaplan and Norton) contains the following four types of metrics: financial, customer satisfaction, internal process, and organizational learning and growth Dashboard – a visualization of scorecard information concentrating on KPI’s Northwest Missouri State University uses an academic dashboard as part of its continuous quality improvement process.
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Continuous Quality Improvement Manufacturing and engineering context – simultaneously increasing efficiency and reducing variations Business context – simultaneously increasing customer satisfaction and the bottom line Educational context – simultaneously improving student learning and accountability
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CQI in Higher Education Evidence or fact-based decision making Visible accountability Continuous rather than sporadic improvement process Tension between the public good and the private good
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Institutional Context Three times Baldrige Award finalist Three times Missouri Quality Award winner Presidential leadership Strong institutional research office – tradition of excellence Vision and mission statements – consensus building process and Culture of Quality
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Vision Statement Northwest Missouri State University will be an international leader in improving higher education. We will be a student-centered community of scholars with high expectations. Advances will be driven by our robust Culture of Quality, the use of leading edge technologies and an unyielding commitment to continuous improvement.
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Dashboard Basics Visual summary of key performance indicators Action-ability Leading and lagging indicators Scalability Alignment and collaboration across the organization
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Northwest dashboard gives a real-time summary of KPI’s on a single screen using the following four categories of KPI’s: 1.Academic performance – nationally normed and local 2.Student success – recruitment, freshman success and retention, graduation, and placement 3.Satisfaction surveys – student, alumni, faculty, and staff 4.Financial – ratios of FTE, SCH, and instruction cost
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Northwest dashboard is color-coded relative to annually adjusted targets, and has links to: Unit level and segmented data for root cause analysis Ten year trend data Data warehouse for additional data
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Provost’s Dashboard
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President’s Dashboard
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Additional Considerations and Caveats A dashboard is a monitoring tool, not a substitute for strategic planning and assessment – priority setting versus implementation Qualitative versus quantitative indicators – longitudinal data, trace studies, and analytical reports Inconsistent goals (ill-posed optimization problems) – e.g., graduation rate versus academic rigor Widely varying discipline-specific considerations – e.g., music and mathematics
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