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Published byZack Beamish Modified over 9 years ago
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State of Atlanta: Hotels Peggy Berg, ISHC The Highland Group
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Times are very good & getting better… A lot better
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Sources US and CITYWIDE Statistics from Smith Travel Research Sector information from The Highland Group
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Atlanta fell harder & longer, but we’re gaining now!
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Atlanta RevPar Fell Deeper than US; Then UP 8% in 2004
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Atlanta RevPar Trailing But Gaining Momentum UP 8% YTD
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Atlanta Occupancy Up 2.7 Points in 2004
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Atlanta Occupancy Up 2.6 Points Already 2005 YTD
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Atlanta Rates UP $2.39 in 2004 (1 st Gain in 3 Years)
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Atlanta Rate YTD Already UP $2.81 by July 2005
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Atlanta by Sector Downtown: Hit hardest Recovery accelerating New hotels coming on line (boutique and luxury product) Becoming a “world class” destination? Gaining from Katrina
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Atlanta by Sector Buckhead New Intercontinental; planned St. Regis Condo structure Rates accelerating Space tight for groups already
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Airport Slammed by 9-11 (still) Low end contracts still in high end hotels (but getting pushed out finally) Picking up Katrina contracts Shifting with completion of I-285 and 5 th runway Public development restrictions
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Southside I-85 south lots of limited service inventory I-75 south lots of limited service inventory Job growth and I-75 travel boosting demand Better lodging product coming on line
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Northeast Too many of the wrong rooms New “core” at Sugarloaf performing well Division into the “Haves vs Have Nots” Market picking up overall
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Northwest Upside with Cumberland improvements Convention business should improve Compression from downtown should improve Need for real renovation or demolition
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Industry Trends Condos and “Hybrid” lodging products on the high end New brands in the mid market – Indigo, Hyatt Place, Starwood XYZ Upgrades and replacement in the strong brands (Marriott, Holiday Inn, Hilton) Cheaper new construction prototypes in the franchise-proliferation brands
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The Highland Group 1111 Rosedale Drive Atlanta, GA 30306 (404) 872-4631 www.highland-group.net
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