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Constant Contact LOVES Chambers. THANK YOU! Thanks for all YOU do! We appreciate the opportunity to be a sponsor & partner at this event.
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Becky Deitenbeck becky@performancetechsolutions.com 402-522-6364 www.PerformanceTechSolutions.com www.ConstantContactSeminars.com Help You Grow Your Results
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A Gift for You Email Marketing Surveys Online Event Marketing Registration & Payment With Social Media Integration Chambers Receive a FREE Constant Contact Account www.Constantcontact.com/Partners/Chamber
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So Many Members So Many Events So Much to Do So Little Time & Only One You Make Your Life Simple: Connect You to Tools & Tips to Save You Time!
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What is in your marketing toolbox? Surveys Event Marketing Tool Email Marketing Providing you tips on: Agenda:
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Surveys Listen, Learn & Earn Ask What They Want
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Survey Tips: 1.Survey more often with less questions 2.Closed Ending Questions a)Multiple choice b)Yes or No c)Rating Scale (consistent) d)Have comments option for more feedback 3.Set Expectations a)Take you 3 minutes or Only 3 questions b)Share the why (your goal) 4.Test & Tweak 5.The Time You Send Matters 6.Reward - (50% Increase) 7.Share Your Results & Next Steps with your members so they know Survey Keep Up with the TRENDS & Your Members NEEDS
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Online Registration & Payment Save You Time Save Members Time Get More $ & Results Convenience=Ca$h
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Event Marketing Tool Online Marketing Tool NO MORE Registration via a)Snail mail, faxing, b)Scanning, calling, email NO MORE Data Entry 1.Promote Professionally 2.Take Registrations online & Payment Online 1.Accept Registrations 24/7 2.Make it Social Are You Making It Too Hard to Do Business With You Convenience =Ca$h
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Landing Page: Your Flier Online 1-Landing Page Customized Registration Forms No More Data Entry Various Fees Registration Form Sell sponsorships Payment Options Registration Form Options
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An App for That… Event Check -In Events Check In Go to App Store…Search for Constant Contact EventSpot Check-In
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Email Campaigns Increase Your Results Revenue Recruitment Retention Keep in Constant Contact
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Get Your Emails Opened
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2 Seconds to Decide to Open or Delete an Email Look at 2 Things-the FROM and Subject Line Look at the First 2 Words of the Subject Line 2x2x2 Principle
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From Line The “From” line – Do I know you? – Use a name your audience recognizes Copyright © 2012 Constant Contact, Inc. 60% of consumers say the "from" line most often determines whether they open an email or delete it. Source: DoubleClick Personal and Professional A.) Info@Chamber4U.com B.) FredSmith@Chamber4U.com C.) Chamber4U@gmail.com Which one would have the better open rate
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Subject Line Matters The “Subject” line : –do I care? –Keep it short and simple –30-40 characters including spaces (5-8 words) –Capitalize and punctuate carefully 30% of consumers say the “subject" line most often determines whether they open an email or delete it. Source: DoubleClick Emails with shorter subject lines significantly outperformed emails with longer subject lines. - MailerMailer
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Avoid Spam-Speak The words: free, guarantee, spam, credit card etc. ALL CAPITAL LETTERS Excessive punctuation !!!, ??? Excessive use of “click here” $$, and other symbols No “From:” address Misleading subject lines Copyright © 2012 Constant Contact, Inc. 17 SPAM
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Subject Lines- Bad & Better BAD: Weekly Updates ■ 3 Free Ways to Market Your Business Better ■ 4 Ribbon Cuttings This Week ■ 350 Registered for Gala-Are You? Bad: News from the Chamber ■ Free Food at Jimmy Johns’ Ribbon Cutting-see details ■ Tallest Building in Lincoln Being Built Bad: Political Update ■ Free Business Grants Available Now ■ 1000 New Jobs in Omaha-Details Inside Better!
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Did You Know… – Email can allow your members to share the email on their social – When you schedule the email you can schedule it to repost on your social – That you can grow your social by adding social media buttons Email Can Help You Grow Your Reach & Social Share Bar
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We Are Here to Help You! Free Constant Contact Account… Survey Email Event Marketing 1 Free Speaker for: Lunch & Learns Expos Conferences 2 Free Coaching & Support 1.866.289.2101 3 Chamber Member Discount for Constant Contact Toolkit 25% Off 4
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Connect You to Tools & Tips to Make Your Life Easier The computers are fine, the staff’s down We Don’t Want This Happening to You or Your Staff
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