1. Factorial Hypotheses Some review & practice Identifying main effect and interaction RH: Explicit factorial RH: “Blending” interaction and main effect RH: Implied RH: involved in programmatic research

2. Review #1-- interaction Task Presentation Paper Computer Task Difficulty Easy 90 70 Hard 40 60 1) Put in a or = to indicate the pattern of the simple effect of Task Presentation for Easy Tasks 2) Put in a or = to indicate the pattern of the simple effect of Task Presentation for Hard Tasks 3) Is there an interaction? Is the simple effect of Task Presentation the same for Easy and for Hard Tasks ??? 4) Write-up the pattern of the interaction... > < No! There is an interaction of Task Difficulty and Task Presentation, as they relate to performance. Paper presentation works better than Computer presentation for Easy tasks, however Computer presentation works better than Paper presentation for Hard tasks.

3. Review #1-- 1st main effects Task Presentation Paper Computer Task Difficulty Easy 90 70 Hard 40 60 1) Compute the marginal means for Task Presentation. 3) Is there a main effect of Task Presentation ??? 4) Is the pattern of the main effect of Task Presentation descriptive or potentially misleading (is the pattern of the main effect of Task Presentation the same as the patterns of the simple main effects of Task Presentations for Easy and Hard Tasks ? 2) Put in a or = to indicate the pattern of the main effect of Task Presentation 5) Write-up the main effect 65 65 = Nope! Potentially misleading There is no main effect of Task Presentation, however this is misleading, because there are simple effects of Task Presentation for each level of Task Difficulty

4. Review #1-- 2nd main effects Task Presentation Paper Computer Task Difficulty Easy 90 70 Hard 40 60 1) Compute the marginal means for Task Difficulty 3) Is there a main effect of Task Difficulty ??? 4) Is the pattern of the main effect of Task Difficulty descriptive or potentially misleading (is the pattern of the main effect of Task Difficulty the same as the patterns of the simple main effects of Task Difficulty for Computer and Paper Presentations ? 2) Put in a or = to indicate the pattern of the main effect of Task Difficulty 5) Write-up the main effect 80 50 > Yep! Descriptive – same pattern for both There is a main effect for Task Difficulty. Overall, participants performed better on the Easy tasks.

5. RH: for Factorial Designs Research hypotheses for factorial designs may include RH: for main effects involve the effects of one IV, while ignoring the other IV tested by comparing the appropriate marginal means RH: for interactions usually expressed as “different differences” -- differences between a set of simple effects tested by comparing the results of the appropriate set of simple effects That’s the hard part -- determining which set of simple effects gives the most direct test of the interaction RH:

6. Is each an Interaction or a Main Effects RH:??? (Hint – read them in pairs!) Males tend to outperform females on standardized math tests. Males tend to outperform females on standardized math tests, however the difference decreases with age. ME INT Improvement during therapy for depression occurs faster for those receiving cognitive-behavioral therapy than for those receiving traditional psychodynamic therapy. Therapy for depression is generally effective. INT ME Young girls and boys have similar overall skill levels. Young girls have better verbal skills than motor skills, however young boys have better motor skills than verbal skills. ME INT

7. Sometimes the Interaction RH: is explicitly stated when that happens, one set of SEs will provide a direct test of the RH: (the other won’t) This is most directly tested by inspecting the simple effect of paper vs. computer presentation for easy tasks, and comparing it to the simple effect of paper vs. computer for hard tasks. Here’s an example: Easy tasks will be performed equally well using paper or computer presentation, however, hard tasks will be performed better using computer presentation than paper. Presentation Comp Paper Task Diff. Easy Hard = >

8. Young boys will rate playing with an electronic toy higher than playing with a puzzle, whereas young girls will have no difference in ratings given to the two types of toys. (DV = toy rating) Type of Toy Elec. Puzzle Gender Boys Girls = > Judges will rate confessions as more useful than eyewitness testimony, whereas Lawyers will rate eyewitness testimony as more useful than confessions. (DV = usefulness rating) Type of Evidence Confession Witness Rater Judge Lawyer <> Your Turn – “Draw the boxes” & use or = to depict the interaction. Tell which set of SEs you will use! SE of Toy for each gender SE of Type of Evidence for each Rater

9. Sometimes the set of SEs to use is “inferred”... Often one of the IVs in the study was used in previous research, and the other is “new”. In this case, we will usually examine the simple effect of the “old” variable, at each level of the “new” variable this approach gives us a clear picture of the replication and generalization of the “old” IV’s effect. e.g., Previously I demonstrated that computer presentations lead to better learning of statistical designs than does using a conventional lecture. I would like to know if the same is true for teaching writing. Let’s take this “apart” to determine which set of SEs to use to examine the pattern of the interaction...

10. Previously I demonstrated that computer presentations lead to better learning of statistical designs than does using a conventional lecture. I would like to know if the same is true for teaching writing. Here’s the design and result of the earlier study about learning stats. Type of Instruction Comp Lecture > Here’s the design of the study being planned. Type of Instruction Comp Lecture Topic Stats Writing What cells are a replication of the earlier study ? So, which set of SEs will allow us to check if we got the replication, and then go on to see of we get the same results with the new topic ? Yep, SE of Type of Instruction, for each Topic...

11. #1 I have previously demonstrated that rats learn Y-mazes faster than do hamsters. I wonder if the same is true for radial mazes? (DV = time to complete maze) Your Turn – “Draw the boxes” & use or = to depict the interaction. Species Rat Hamster Maze Y Radial < Major Psych Soc Topic Statistics Ethics ??? = SE of Species for each Type of Maze #2 I’ve discovered that Psyc and Soc majors learn statistics about equally well. My next research project will also compare these types of students on how well they learn research ethics. (DV = % correct on exam) SE of Major for each Topic

12. Sometimes the RH: about the interaction and one of the main effects are “combined” this is particularly likely when the expected interaction pattern is of the > vs. > type Here’s an example… Group therapy tends to work better than individual therapy, although this effect is larger for patients with social anxiety than with agoraphobia. Type of Therapy Group Indiv. Anxiety Social Agora. > > Main effect RH: > Int. RH: So, we would examine the interaction by looking at the SEs of Type of Therapy for each type of Anxiety.

13. Young girls have better verbal skills than motor skills, however the difference gets smaller with age (DV = skill score) Type of Skill Verbal Motor Age 4 yrs 9 yrs > > Confession is considered more convincing than eyewitness testimony. This preference is stronger for jurors than for judges. DV = convincingness rating) Type of Evidence Confession Witness Rater Judge Jurors > > Your Turn – “Draw the boxes” & use or = to depict the interaction. Tell which set of SEs you will use! SE of Skill for each gender SE of Type of Evidence for each Rater