1. Monica Baick Billy Brudi Kris Franklin Jourdan Halasz Mariel Marinelli

2. Commercials V8 Commercial Hi-C Commercial

3. Brand Personality V8 Sincerity Wholesome Cheerful Responsible Active Healthy Outdoorsy Athletic Hi-C Excitement Daring Spiritedness Imagination Youthful Playful Wild Hip

4. Our Recommendations V8  Emphasize nutritional benefits.  Feature active lifestyles.  Depict it as the norm. Hi-C  Advertise more.  Appeal to parents.  Bring attention to vitamin C content.

5. Questions 1. If (brand) were a person what would its hobbies be? 2. If you could describe (brand) with one word, what would that be? 3. Have you ever seen an ad? What were your feelings towards it? 4. Have you ever consumed this product? 5. Did you purchase this product for yourself or someone else? 6. Where do you see this product most? 7. How would you describe the personality of (brand)? 8. Would you keep this product in the fridge? 9. What category of drink would you put this in? 10. Is the price to value ratio acceptable for this product?

6. QUESTIONS??