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Published byTrent Timothy Modified over 9 years ago
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BUSHNELL 2012 – 2013 PRODUCT LINE
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Bear Grylls – Family of Products GPS Binoculars Portable Power Innovator and Leader in Simple GPS Market Leader by 2x over Nearest Competitor New Category for Growing Electronic Devices
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10x42 8x25 7x32 GPSBinoculars Portable Power Bear Grylls – Family of Products
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by BUSHNELL New to the World Innovation Simple to use and understand Log 48 Hours of Trip Info Free App with Google Maps and Facebook integration Durable, Water-Resistant BackTrack D-TOUR Sku360310BG Bass Price$71.98 Target Retail$120.00
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by BUSHNELL Mark up to 3 locations Includes a backlight for ease of use in the dark Latest GPS Technology Quick Satellite Acquisition Integrated Digital Compass BackTrack™ BackTrack™ Sku360401BG Bass Price$43.00 Target Retail$79.99
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Proprietary Product Color Signal Mirror Value-Add BG/DTOUR Packaging
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Sports Optics Key Features BaK4 prisms Twist-up eyecups Waterproof Product Colors: Black with orange accent and logo Proposed Pricing Targeted Availability 2/1/2013 9x32 10x42 Case 8x25 ConfigurationBass PriceSugg. Retail 9x32 $ 25.00 $ 39.99 8x25 $ 32.50 $ 49.99 10x42 $ 65.00 $ 99.99
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Portable Power Targeted Availability 3/1/2013 1x Compact, Durable Continuous Solar Roll Can fit on backpack, charge while hiking (1x) Lithium Ion Battery On-Board (1x) USB Output; Micro USB Input Key Features Mini SolarRoller SkuPP1010BG Bass Price$37.75 Target Retail$69.99
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SEP OCT NOV DEC JAN FEB MAR APR MAY Bear Grylls – Timeline GPS Portable Power Binoculars
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SIMPLE - RUGGED - PORTABLE - POWER
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Solar Panel Technology Amorphous Thin Film Great in Less Than Full Sunlight Does not require direct sunlight Durable, Foldable & Rollable MC / PC Amorphous Monocrystalline & Polycrystalline Works best in Full Sunlight Requires direct sunlight & more material Breakable; One break and done! CIGS Works best in Full Sunlight Requires more material per watt collection Durable but will not roll CIGS
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Proprietary, Patented Solar Panel Technology Amorphous Thin Film Material Thin, Lightweight & Portable Durable (bulletproof)bulletproof Foldable / Rollable (compact storage, carrying) Ideal Technology for less than Full Sun occasions Rapid Charge Capability Rollable Thin Film Foldable Thin Film THE BUSHNELL ADVANTAGE
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Integrated Battery On-Board Solution High Capacity 18650 Li Ion Built-In Fast Power Up from Solar (or Wall Charger) Day / Night Device Charging Quick Charge Circuitry 1x & 2x USB solutions Works on all Devices! THE BUSHNELL ADVANTAGE
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SOLAR PRODUCTS
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PowerSync – SOLARBook Time to charge on-board Battery from Solar SB 800 = 3.4 Hrs SB 650 = 4.5 Hrs Time to charge on-board Battery from Solar SB 800 = 3.4 Hrs SB 650 = 4.5 Hrs 2x High Solar Collectivity-Capable Durable Case contains Solar Panels (2x) 2200ma 18650 Batteries On-Board (2x) USB Outputs for concurrent charging
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PowerSync – SOLARRoller Time to charge on-board Battery from Solar SR 400 = 3.5 Hrs SR 250 = 5.3 Hrs Time to charge on-board Battery from Solar SR 400 = 3.5 Hrs SR 250 = 5.3 Hrs 1x Compact, Durable Continuous Roll Rugged, Streamlined Case (1x) 2200ma 18650 Battery On-Board (1x) USB Output; 1x Micro USB input
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PowerSync – Mini SOLARRoll Time to charge on-board Battery from Solar SR 100 = 10.5 Hrs Time to charge on-board Battery from Solar SR 100 = 10.5 Hrs 1x Compact, Durable Continuous Roll Miniature Size w/ Backpack Loop (1x) 2200ma 18650 Battery On-Board (1x) USB Output; Micro USB Input
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BatteryPower
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PowerSync – STICK PowerSync BB - 16 Simple. Portable. Rugged. Power PowerSync BB - 8 Time to charge on- board Battery from Wall Chgr. BB16 = 4 Hrs BB 8 = 2 Hrs Time to charge on- board Battery from Wall Chgr. BB16 = 4 Hrs BB 8 = 2 Hrs Compact, Durable, Lightweight Miniature Size w/ Backpack Loop (1x or 2x) 2200ma Li Ion Battery On-Board (1x & 2x) USB Output; Micro USB Input
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PowerSync – Battery Recharger Time to charge on-board Battery BR 10 = 2 Hrs Time to charge on-board Battery BR 10 = 2 Hrs 1x Charge a device or use Rechargeable (4x) AA NiMH in AA compatible device (4x) 2000ma NiMH Rechargeable AA (incl.) (1x) USB Output; Micro USB Input Field Light for Night Use
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PowerSync – BatteryCharger Time to charge on-board Battery BR 20 = 4 Hrs Time to charge on-board Battery BR 20 = 4 Hrs 2x High Capacity Battery Charger (20 Whr) Quick Charge Circuitry (2x) USB Outputs for concurrent charging Battery Fuel Gauge Field Light for Night Use
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SIMPLE - RUGGED - PORTABLE - POWER $300 $250 $200 $150 $100 $ 50 Performance BATTERY STORAGE SOLAR PRODUCTS
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PACKAGING / MERCHANDISING
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FRONT ENVIRONMENT–FRIENDLY PACKAGING BACK
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MERCHANDISING
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