3. Want to join Lync MVPs and speakers at an exclusive Pub Trivia Night tonight? Tweet a photo from a Lync session using the hashtag #LyncTEE for your chance to attend! Two entries are randomly selected each day. Test your Lync knowledge with questions created by MVPs. Free food and drinks! Great prizes! *See official rules online. Lync MVP Pub Trivia Night – Invitation Only TechEd Europe #LyncTEE If you don’t score an invite, you can compete on Twitter with @msftLync tonight at 7pm for your chance to win a Surface Pro 3!

13. Our platform vision is to enable every application to be a Microsoft Unified Communications Endpoint

14. Our mission is to empower developers to build full featured, immersive real-time communication experiences and services across all devices, operating systems and platforms

15. Browser Tablet Smartphone Mac PC Your Opportunity?

17. Communications Enabling Applications Enhance Communications “Enhanced Presence ” “Click-to-Communicate” Communications context Cut-down Human Latency Notifications and alerts Interactive outbound Expert finder Customer Self-service Web chat Query-response bots Interactive voice response

18. The primary server-side SDK, a fully managed API, allows you to build applications that register to Lync as endpoints. Eg. building bots, call routing and IVR (interactive voice response) apps Allows you to write filters that plug in to a Front End server, inspect SIP traffic as it passes through the server Automate the running instance of Lync to perform communications tasks Build your own custom clients to completely replace the Lync UI (UI Suppression mode). A REST-like API that exposes Lync Server capabilities. UCWA removes the dependency on a running Lync client process so you can deploy your UCWA-based app on any computer

20. Lync Server Lync Desktop SIP Server Client

21. Lync Server Lync Desktop SIP Server Client Lync Managed API C#

22. Lync Server Lync Desktop SIP Server Client Lync Managed API C# UCMA VoiceXML SIP C# Speech APICollabSignalingAudio Lync Server API Compliance Apps/Scripts SPL & C#

23. Lync Server Lync Desktop SIP Server Client Lync Managed API C# SIP UCMA VoiceXML C# Speech APICollabSignalingAudio Lync Server API Compliance Apps/Scripts SPL & C# UCWA User API http

24. Lync Server Lync Desktop SIP Server Client Lync Managed API C# SIP UCMA VoiceXML C# Speech APICollabSignalingAudio Lync Server API Compliance Apps/Scripts SPL & C# UCWA User API http Lync MobileLync Web App Your Web Apps

25. Lync Server Lync Desktop SIP Server Client Lync Managed API C# SIP UCMA VoiceXML C# Speech APICollabSignalingAudio Lync Server API Compliance Apps/Scripts SPL & C# UCWA User API http Lync MobileLync Web App Your Web Apps UCWA JS OM Media JavaScript JS UC Controls UCWA

26. Lync Server Lync Desktop SIP Server Client Lync Managed API C# SIP UCMA VoiceXML C# Speech APICollabSignalingAudio Lync Server API Compliance Apps/Scripts SPL & C# UCWA User API http Lync Mobile Lync Web App Your Web Apps UCWA JS OM Media JavaScript JS UC Controls UCWA Your Mobile Apps UCWA Mobile OM UC Controls Media UCWA Video

27. Lync Online Service Lync Desktop SIP Server Client Lync Managed API C# SIP C# Speech APICollabSignalingAudio UCWA User API http Lync Mobile Lync Web App Your Web Apps UCWA JS OM Media JavaScript JS UC Controls UCWA Your Mobile Apps UCWA Mobile OM UC Controls Media UCWA Video

28. Lync Online Service Lync Desktop SIP Server Client Lync Managed API C# SIP C# Speech APICollabSignalingAudio UCWA User API http Lync Mobile Lync Web App Your Web Apps UCWA JS OM Media JavaScript JS UC Controls UCWA Your Mobile Apps UCWA Mobile OM UC Controls Media UCWA Video Your Service Applications Application API

30. Sally Dials a phone number Navigates the IVR Finds her option Connects with an agent Helpdesk Opportunity 500,000 Annual calls 63 Seconds in IVR 873 Business days lost

31. Sally Opens Lync Starts a conversation Navigates the Visual IVR Connects with agent Helpdesk Opportunity 500,000 Annual calls 11 Seconds in vIVR 720 Business days back

32. NDA Disclosure Only Helpdesk UI Marketing section used to publish support information Call to ticketing Web Service and Alert Center Self-Help articles pulled from FAQ and Known Issues lists Navigation Tiles Natural Language Interface

36. www.microsoft.com/learning http://microsoft.com/technet http://channel9.msdn.com/Events/TechEd http://developer.microsoft.com