1. © © John Mc Manus 2009 Disseminating IP Knowledge in Universities Integrating IP into Science Curricula Dr John Mc Manus EPA Roving Workshop Series Prague, 2 nd December 2009 Industrial Property Office of the Czech Republic

2. © © John Mc Manus 2009 Irish Government’s Economic Strategy IP Training Smart EconomyInnovation SupportInnovation in 3 rd Level Sector 2

3. © © John Mc Manus 2009 Irish Government’s Economic Strategy Smart Economy Strategy 2008 – 2016 combines successful elements of enterprise economy with innovation or ‘ideas’ economy key feature is building innovation or ‘ideas’ component of the economy through the utilisation of human capital -t-the knowledge, skills and creativity of people -i-its ability and effectiveness in translating ideas into valuable processes, products and services involves supporting Innovation in Industry and 3 rd Level Sectors 3

4. © © John Mc Manus 2009 Support for Innovation at 3 rd Level Institutions Support for Entrepreneurship, R&D, IP Development & Management Continued investment in R&D through 2006 – 2013 STI Programme (Strategy for Science, Technology and Innovation) Focus on commercialisation of research funded through -Commercialisation Fund -Incubator Space Scheme -Technology Transfer Strengthening Initiative Higher Education Authority will fund Entrepreneurship & Management Training Skills for Science & Engineering Doctoral Programmes 4

5. © © John Mc Manus 2009 Innovation Infrastructure at 3 rd Level Institutions NovaUCD – The Innovation & Technology Transfer Centre at UCD Graduate Studies Programmes Integrating Innovation and IP Training into Science Curricula (A new Innovation Alliance) 5

6. © © John Mc Manus 2009 Innovation Infrastructure at 3 rd Level Institutions NovaUCD The Innovation & Technology Transfer Centre University College Dublin Technology Transfer and Industry Collaboration Incubation Support for Spin-outs and Start-ups Continued Professional Development -promotes training and awareness programmes on Innovation and IP 6

7. © © John Mc Manus 2009 Training & Awareness Programmes at NovaUCD Innovation & Knowledge Transfer Training Modules (Post Graduates) Innovation & Technology Transfer Workshops (Staff, Posdocs, Postgrads) Entrepreneurs Live (Undergrads, Staff, Posdocs, Postgrads, Companies) Campus Company Development Programme (Staff, Posdocs, Postgrads) 6 th November 2009 HeyStaks (a NovaUCD Spin-out company) wins inaugural UNICA Entrepreneurship Competition for Students and Young Researchers (UNICA a Europe-wide network of 42 universities from European capital cities) 7

8. © © John Mc Manus 2009 Graduate Studies Programmes at UCD Structured Ph D Programme Doctoral Studies Panel Research and Professional Development Plan Transferable Skills Training Credits and Modules 8

9. © © John Mc Manus 2009 Graduate Studies Programmes at UCD Transferable Skills Training and Credit Modules Research Skills & Awareness Ethics & Social Understanding Communication Skills Personal Effectiveness/Development Career Management Team Working & Leadership Entrepreneurship & Innovation 9

10. © © John Mc Manus 2009 New Innovation Alliance University College Dublin and Trinity College Dublin “A partnership between the two largest universities, the state agencies and the business community to develop a world-class eco-system for innovation that will drive enterprise development and the creation of sustainable high-value jobs” Centrepiece of Alliance is the creation of an Innovation Academy A collaborative joint venture in Ph.D. education between UCD, TCD and Industry 10

11. © © John Mc Manus 2009 “transform the doctoral experience by developing a new breed of creative graduates, expert in their discipline, but with a thorough understanding of how innovation can rapidly convert knowledge, ideas and inventions into products, services and policies for economic and social benefit” How? Establish innovation alongside research as integral element of Ph.D. Combine resources to develop joint Structured Ph.D. Programmes Provide Innovation and Entrepreneurship Training Select Industry mentored interdisciplinary projects Joint UCD-TCD Certificate & Diploma in Innovation & Entrepreneurship -learn how ideas from primary research can be exploited -explore research response to identified market needs & opportunities -guidance on innovation and business development processes -selected modules made available to undergraduates 11 Innovation Academy

12. © © John Mc Manus 2009 NovaUCD Skills Training Module Innovation and Knowledge Transfer: 15hrs/6 days + Assignment Introduction to innovation The role of the researcher in the innovative process IP policy at UCD and national guidelines for management of IP The different forms of IP Patents and the patent system Managing the capture, reporting and protection of IP Evaluating and valuing IP Developing a business plan (for Spin-out or Licensing) Negotiating and licensing IP Assignments for Credits -complete an invention disclosure -conduct a patent database search -assess commercial opportunity & estimate finances required 12

13. © © John Mc Manus 2009 IP Training – Barriers And Resources Reluctance at staff level to engage Reluctance at Ph.D. level (students not showing commercial interest) Mentally segregating research from IP/commercial instead of integrating Change perceptions of fundamental research as an independent activity Embrace innovation as a rationale for engaging in research Increase awareness of the relevance of IP to innovation Resources -finance to develop course material and integrate into curricula -creating initiative & support to begin the process is a greater issue -engaging specialised staff to deliver courses - recruiting external presenters to deliver interesting case studies -many specialised courses available now through EPA and others 13

14. © © John Mc Manus 2009 Key to IP training is selection of relevant and interesting material Include case studies from own environment that everyone can relate to Show the relevance of IP in every-day commercial activities Show how companies rely on IPR to create and defend their business opportunities and ultimately deliver -economic benefit -profit and jobs Other Third Level Training Using sections of Graduate Skills Training Module to deliver ½ -day and 1-day training courses/workshops to lecturing staff and researchers in other universities, technical institutes and research centres in Ireland 14 IP Training – Barriers And Resources

15. © © John Mc Manus 2009 Community Design Rights Karen MillenSavida

16. © © John Mc Manus 2009 Community Design Rights Karen MillenSavida

17. © © John Mc Manus 2009 Trade Marks and Passing Off

18. © © John Mc Manus 2009 Trade Marks and Passing Off What are the Characteristics of the Mark? Distinguishing Features Visual Impact Word – arrangement of the characters Phonetic Sound Style of characters Shape & Form Colour

19. © © John Mc Manus 2009 Trade Marks and Passing Off

20. © © John Mc Manus 2009 Understanding Patent Claims METHOD AND MEANS FOR CREATING ANTI- GRAVITY ILLUSION Patent Number US5,255,452 I Claim: 1. A system for engaging shoes with a hitch means to permit a person standing on a stage surface to lean forwardly beyond his or her center of gravity, comprising: at least one shoe having a heel with a first engagement means, said first engagement means comprising a recess formed in a heel of said shoe covered with a heel slot plane located at a bottom region of said heel, ………….

21. © © John Mc Manus 2009 Understanding Patent Claims

22. © © John Mc Manus 2009

23. Dissemination of IP Knowledge in European Universities IP Training on its own is not sufficient to explain the relevance and generate the interest It must be linked to commercialisation of technologies Innovation is the Trojan Horse -it allows you to introduce the importance of IP and to reveal the tools that support and underpin the innovation infrastructure 23

24. © © John Mc Manus 2009 24 Thank You 24