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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 BOOTS 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Jon Fewster BOOTS 2011 Category Manager, Boots
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 BOOTS 2011 1.Product Development Strategy 2.New Models 3.Carryover Models 4.Summary Agenda
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS Product Development Strategy
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Development Strategy A single Global line Boots as a single product family – Merchandise with skis & poles Update older models Maximize comfort and performance Increase finish quality 5Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology Upper Materials: Cordura® and other high durability woven materials Backed with TPE/TPU to provide durable waterproofness Performance: -Waterproof -Durable -Comfortable flexing in the cold 6Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology MemBrain ® Softshell Uppers -Waterproof -Breathable -Soft and flexible – Lightweight – Warm – Keeps your feet warm and dry No PVC 7Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology Materials – High Abrasion TPU on BC boots 50% Recycled PET in the backer Solvent reduced process – High Abrasion PU printed on Glittertind – Less Leather – No PVC 8Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS 2011 New Models
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 10 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots 201111 Hyper C / U / S MemBrain ® Softshell Upper & Lacecover Upper construction based on CLC Comfortable – especially when flexing Secure–lace fingers T4 outsole
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hyper C Upper pattern design is protected New Achilles notch detail Zipper garage – opens to medial side 12 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hyper U/S Combi Cuff Heel counter is stiffer than 2010 T4 Outsole 13 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots 201114 Metis C / U Sisters to the Metis RPC/RPU/RPS and Hyper C/U Logo and text also on skis MemBrain ® Softshell Upper & Lacecover Upper construction based on CLC Comfortable – especially when flexing Secure – lace fingers T4 outsole
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 15 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hinged cuff Excellent forefoot flex & heel hold High durability materials – woven upper – TPU toe and heel – PU printed rand – NEW MemBrain ® Softshell Lacecover Waterproof lining Thinsulate™ insulation Boots 201116 Glittertind
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Stitched-on cuff Excellent forefoot flex & heel hold LITE™ Leather High Durability TPU – Exceeds our cold-flex requirements – Solvent reduced – Non-wicking, recycled backing Waterproof lining Thinsulate™ insulation New gaiter attachment Boots 201117 Vidda
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 18 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Entry-level skate boot Based on CT120 Stitched-on cuff Full-length composite lastboard Nylon upper with TPE backing MemBrain ® Softshell Lacecover Boots 201119 SuperSkate
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 SMU in 2010 Available worldwide in 2011 CT 100 for Juniors Nylon upper with TPE backing MemBrain ® Softshell Lacecover Boots 201120 CT 100 JR
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Easy-entry kids boot Single “gladiator” strap tightens forefoot, midfoot and arch area Nylon upper with TPE backing Gussetted tongue Boots 201121 SnowRaider
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 22 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS 2011 Carryover Models
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 24 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Champion Series: Carryover 25 Boots 2011 Nano CLC Nano SKC Nano PUC Athena CLC Athena SKC Athena PUC
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MemBrain ® softshell upper & lacecover – Flexible – Warm – Breathable Durable Cordura ® rand with TPU backing Performance fit – Tuned with WC athletes – Low to the ski – Secure hold For C10 Production: – Lower at forefoot flex area – Lower at ankle bones – PU Zipper Garage Boots 201126 Nano/Athena CLC
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Cordura ® rand and upper with TPU backing PU replaces PVC – Non-wicking backings MemBrain ® softshell lacecover High performance fit – Tuned with WC athletes For C10 Production: – Lower at forefoot flex area – Lower at lateral ankle bone More comfortable – Higher at medial ankle bone Above ankle bone More comfortable Provides support when skating Boots 201127 Nano/Athena SKC/PUC
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 28 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots 201129 Race Performance Series: Carryover Hyper RPC Hyper RPS Hyper RPU Metis RPC Metis RPS Metis RPU
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots 201130 Hyper/Metis RPC Cordura ® upper with TPU backing PU toe and heel Easy flexing MemBrain ® softshell lacecover For C10 Production: – Lower at forefoot flex area – Lower at ankle bones
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Cordura ® upper with TPU backing PU toe and heel MemBrain ® softshell lacecover For C10 Production: – Lower at forefoot flex area – Lower at lateral ankle bone More comfortable – Higher at medial ankle bone Above ankle bone More comfortable Provides support when skating Boots 201131 Hyper/Metis RPS/RPU
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Hyper S Hyper U Hyper C Metis U Metis C Boots 201132 Race Series: New
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 33 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Boots 201134 Touring Series: Carryover CT 150 CT 120 CT 100 Amica 120 Amica 100
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Comfortable, secure touring boots Nylon upper with TPE backing Recycled materials: -Lining -Mesh (inner bootie) -Lacecover -Webbing -Outsole For C10 Production: – Lacecover extended forward – Upper more flexible in forefoot – More heel hold – Added D-ring C11 CT100 Boots 201135 CT 100/120/150
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Comfortable, secure touring boots Nylon upper with TPE backing Recycled materials: -Lining -Mesh (inner bootie) -Lacecover -Webbing -Outsole For C10 Production: – Lacecover extended forward – Upper more flexible in forefoot – More heel hold – Added D-ring Boots 201136 Amica 100/120
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 37 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Glittertind Vidda Boots 201138 Backcountry
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Nano JRR SuperSkate NEW SuperRace Butterfly Boots 201139 Junior & Kid
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 CT 100 JR SnowRaider – NEW Powerpoint guidelines40 Junior & Kid
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Cordura ® rand and upper with TPU backing MemBrain ® Softshell Lacecover Hinged cuff For C10 Production – PU Zipper Garage Boots 201141 Nano JRR
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Nylon upper with TPE backing for waterproofness Softshell lacecover Carryover Boots 201142 SuperRace/Butterfly
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS BOOTS Summary
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line 2011 44 Boots 2011
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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Summary Softshell construction continued through the line – Warm & Dry Superior fit and performance Whole line is PVC-free 45 Boots 2011
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