1. Championship Weeks Team Washington

2. Championship Weeks First one w/e 11/11/07 AWUS $18353 +1.5% 1 region +19.4 All Stores competed against each in Area Leader’s Territory

3. 1st Contest Rules – NO HOLDS BARRED COMPETITION – DO ANYTHING YOU CAN LEGALLY DO TO SELL PIZZAS – It is a competition for all franchise stores in the area to compete against one another. – We are focusing the biggest increase in sales with the best service (not the amount of sales) Below are the prizes: The RED column lists the base prizes. If the entire region runs 83% Deliveries On Time then Domino’s Corporate will add to the prizes so that the BLUE column applies. If the entire region runs 85% Deliveries On Time, then the GREEN column applies. Base 83% Kicker* 85% Kicker* 1 ST Place $ 1000 $1500 $2000 2 nd Place $ 500 $ 750 $1000 3 rd Place $ 350 $ 500 $ 750 4 th Place $ 275 $ 325 $ 375 5 th Place $ 200 $ 250 $ 300 – *$1000 added from Domino’s Corp for 83% Deliveries on Time – $2000 added from Domino’s Corp for 85% Deliveries On Time Team Washington Prizes: – The Team Washington store with the highest percent gross will receive $500 in gift certificates to be distributed to contributing team members. – The Team Washington store with the highest dollar gross will receive $500 in gift certificates to be distributed to contributing team members.

4. Championship Weeks 2nd one w/e 12/9/07 AWUS was $19,014 +6.7% 2 regions were +22.1% and +21.1% Stores competed against each other -- In contest 2, we doubled 1 st prize to $2000. State competition in period 1. Highest sales increase vs last year earned the winning jurisdiction an extra 5% bonus. AWUS $26,316 + 1.7%

5. 25 th Anniversary Celebration W/E 5/18/08 – AWUS $19,139, +22.9% – RedPlum Wrap on 5/13

7. 25 th Anniversary

9. 25 th Anniversary Celebration Contest Rules Get Simplified: Regional Details – Regional prize for top sales increase $1000. Franchise Details – Top store sales increase vs last year in the franchise gets an additional $1000 – Top franchise store also gets $500 to give to team members that sales build during that week

10. 25 th Anniversary

12. August ChampionshipContest Contest Info: Regional – 1 Winner Per Region - Regional prize for top sales increase over base - $1000. Franchise – 1 Overall Winner – Franchise prize for top sales increase over base - $1000 Top franchise store also gets $500 to give to team members that sales build during that week 1 Wildcard Winner – Decided by John Barber – wins $1000

13. August ChampionshipContest W/E 8/10/08 AWUS $18,301+27.5% Red Plum OSI on 8/5/08 – VA offers had strongest results but all good. Banners Yard signs Coke provided 1000 calls per store – We scrub against Do Not Call list in about 60% of stores Flyers for stores

14. Sample Flyers

21. Yard Signs Depending on Region did Yard Signs for – 1L1T $5.99or $6.99 – 1L5T or Feast $6.99or $7.99 – 1L3T $8.99 – 1L Unlimited $7.25, 2 nd pie $6.25 Banners