1. How to Write Good Headlines Using PowerPoint to get your ideas across

2. Headline Style Use an Up Style* Or use a down style DON’T USE ALL CAPS Don’t Use Italics Use No More Than Two Type Faces Be Consistent Across Slides

3. Heads and Subhead Placement Don’t Center Flush Left or Right Don’t Use Big Chunks of Text

4. Wording Heads and Subheads Use Subject-Verb- Object Format Don’t End Lines Using -Preposition (to, in) -Adjective (good) -Article (a, the) Don’t hyphenate End Lines Using -Nouns -Verbs Example: -Team Wins Game -Book Wins Award -VU Named #1 -Prof Goes to Iran

5. Bad Examples Bad Headlines Annoy and Don’t Appeal to Savvy Readers

6. More Bad Examples Language In Everyday Life Problems Pro- duce Solutions Artist Designs Lovely New Building