1. Creative Industries Finland
Silja Suntola
Project Director
Helsinki University of Technology / Lifelong learning institute Dipoli
CIF is realized in co-operation with the Helsinki University of Art and Design. At the beginning of 2010 Helsinki University of Technology, University of Art and Design Helsinki and Helsinki School of Economics will merge into the new Aalto University.

2. Cultural Industries Creative Sector Creative Economy
Definitions
Cultural Industries
Creative Sector
Creative Economy

3. Cultural and Creative Industries
“those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.”
Source: Department for Culture, Media and Sports, MS 2001, p. 04

4. Creative Industries Sectors
Advertising and marketing communications
Animation
Architecture services
Arts and antiques trade
Arts and crafts
Communications services
Design services
Dance and theatre
Film and TV-production
Music and entertainment services
Radio and sound production
Sports and experience services
Video games industry
Visual arts and galleries

5. Creative Economy Circle Model
Source: Economy of Culture in Europe (2007)

6. The United Nations Creative Economy Report 2008
Over the period , trade in creative goods and services increased at an unprecedented average annual rate of 8.7 per cent.
World exports of creative products were valued at $424.4 billion in 2005 as compared to $227.5 billion in 1996, according to preliminary UNCTAD figures.
Creative services in particular enjoyed rapid export growth per cent annually between 1996 and 2005.
This positive trend occurred in all regions and groups of countries and is expected to continue into the next decade, assuming that the global demand for creative goods and services continues to rise.

7. Values of the creative industries?
Economic values are one, but not the only value of creativity in society

8. Products, services and skills
Aprroaches to systemic change.
User-centered thinking
Art- and design based Thinking and methods for Strategic Development and Innovation
Well-being society / Values, ethics
Creative Economy
Products, Services, Skills
Creative Industries
Arts and culture / Skills

9. At the core of cultural values
According toThe United Nations Creative Economy Report 2008 the trade in creative goods and especially services has increased at an unprecedented rate.
The role of creative environments increses as the economy is increasingly based on individual skills and knowledge
Attracting investments and businesses to areas
Attracting knowledge-workers
Artful skills are becoming of critical value in our knowledge-based, fast-moving environment
Role of culture in the economy? Regional identity?

10. Added values for traditional sectors
B2B
Product and service design
Audiovisual products and services in businesses applications
Marketing and communications
The degree of culturally-intensive knowledge within traditional businesses correlates with their innovativeness
The role of multi-disciplinarity is increasing in product- and service develoment
Experience- and service design offer a human-centric approach to developing the qualities of products and services.

11. What can we learn from the arts to be applied in any organization?
Designing Management
”Building to think”
Designin strategy
Methods of Innovation
Human-centric approches
User-centric methods for new innovations
Fast prototyping

12. Skills development Questioning basic assumptions
Non-traditional approaches to problems
Comprehension of complexities
Communicating abstract issues
Bodily communication and awareness, silent knowledge?
Bodily & emotional leadership? Mastering between single details and the whole?

13. Challenges

14. Creative Industries Attitude Business skills are often lacking
Interest for entrepreneurship is often low, and sometimes thought of as to contradict artistic values
Business skills are often lacking
Enterprises tend to be small and lacking in networks
Business support mechanisms
Immaterial products or services don’t match the criteria made up for technological and material product development
The small size of the enterprises often make it hard to invest time and effort into product-development projects
Business-counsellors are not always aware of the special nature of CI:s

15. Creativity in the wider economy
The creative industries and economy are not well understood
The economic impacts are difficult to measure, and lacking definitions make international comparisons difficult
Creativity is qualitative by nature, and is often impossible to take it apart from the context. Especially in social and global perspectives.

16. Beyond the creative economy?
Perhaps our challenge is now to look beyond the creative economy, and strive for a well-being society and qualities of life even when talking about creativity?

17. Thank You!