1. Oxbow Animal Health Our Journey to Become a Worldwide Leader in Animal Nutrition

3. Oxbow Animal Health provides premium, all-natural products to enhance animal health and enrich the lives of animals and their caretakers. We strive to exceed customer expectations with innovative, high-quality products and exceptional, personalized service and support. It is our goal to empower all of our customers – veterinarians, distributors, retailers and caretakers – by providing outstanding product education and professional advice. Our Mission

4. Midwest International Trade Association Exporter of the Year, 2005 Small Business Administration National Exporter of the Year, 2006 Cass County Nebraska Economic Development Council Business of the Year Award, 2010 Future Business Leaders of America Nebraska Business of the Year, 2011 Awards and Honors

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9. The Oxbow Timeline ©2014 Oxbow Animal Health 1980 1993 1998 2000s 2006 2008 1990s

10. Industry Pressures E-CommerceLegislation Changing Economies Increased Competition Increasing Big Boxes The Domestic Market ©2014 Oxbow Animal Health

11. Grow your customer base Diversify your portfolio (risk) Learn from other markets Respond to demands of customers Fun-factor Why Go Global? ©2014 Oxbow Animal Health

12. Oxbow International Started exporting in 1998 15 years of international business! 27 distributors in 27 countries 2 new markets added in 2013 (Kuwait, Greece) 4 new distributors added in 2013 Approximately 25-30% of total annual Oxbow sales

13. International by Region

14. Not the “home team” anymore Distribution methods Finding the right partners Changing regulations Initial inventory issues Communication Time zones PACKAGING! It’s Not Always Easy ©2014 Oxbow Animal Health

15. Foreign language International experience Keys to Int’l Success ©2014 Oxbow Animal Health

16. Commitment Flexibility Patience Trust Willingness to Adapt Plan (and re-plan) Keys to Int’l Success ©2014 Oxbow Animal Health

17. Respect the Brand ©2014 Oxbow Animal Health

18. But, Respect the Market ©2014 Oxbow Animal Health

19. Enjoy the Moment ©2014 Oxbow Animal Health

20. It’s a Small World ©2014 Oxbow Animal Health

21. Partners State of Nebraska Food Export USDA Freight forwarders SBA Internet … Resources ©2014 Oxbow Animal Health