1. Jacob Helbling Cody Greenwood

3. Brand Attributes Convenient. The redbox network extends nationwide with more than 27,800 locations. Redbox kiosks are located where consumers already shop - leading grocery stores, mass merchant retailers, drugstores, restaurants and convenience stores nationwide. Easy. Redbox's convenient rent-and-return anywhere® policy and simple touch screen rental process makes movie and game renting easy. Affordable. Top new release movies are available to rent at an affordable price (for as low as a buck for DVDs). Video games are available to rent for as low as $2 a day. Fun. Redbox features the latest release movies and games, with a selection of the most popular titles and family favorites.

5. Points of Purchase

6. Location Finder - Redbox has more than 27,800 locations nationwide and a presence in every state. - Redbox kiosks can be found at popular national landmarks from the Empire State Building in New York City to the Willis Tower in Chicago. - To find the closest redbox, simply text 'FIND' to 727272 or download the free redbox app for iPhone® or Android™. - Up to 2 messages a week. Message & data rates may apply. Text STOP to quit, HELP for help. Only available on participating carriers.

7. Customer Use

8. DVD Rental Market

9. Kiosks Rising Share

10. Major Competitors

11. Similarities Between Redbox and Competitors  Offer a free trial  Strive for customer Convenience  Online ordering (Redbox coming soon)  Mobile application  Video games  Online streaming

12. Redbox Advantages  Young, Innovative, Fun  $1 per rental and $0.99 late fee  Big Red Kiosk  Easy to use  No need to setup an Account  No Human Interaction  Rent & Return at any location  Large Number of Kiosks  Promotions and free trials

13. Online Presence - Website http://www.redbox.com/ http://www.redbox.com/ - Facebook - Twitter - Mobile - Redblog - The company will have a digital distribution offering later this year in partnership with more than one parties. Even with the new digital distribution in place, option is still on the table to have a combined streaming as well as retail DVD rental kiosks.

14. Redbox Promotionals

15. Cross Promotion

16. Competitor Analysis  Redbox.  19% of Rental Market  Stores (Blockbuster)  45%  Netflix and By-Mail Rentals  36%  Local Libraries – 2.1 million rentals

17. Redbox Customers  Want Easy Entertainment  Movie enthusiasts  Tech Savvy  Looking for deals  Moderately brand loyal

18. Consumer Base Demographics:  49% Female and 51% Male Customers  Ages 18 - 34 and 35 - 49  76% Caucasian  55% have kids  All income levels  44% in College [ http://www.quantcast.com/redbox.com ] http://www.quantcast.com/redbox.com

19. Brand Positioning Redbox has successfully Positioned itself by: Flooding the movie rental market with Kiosks – Taking business away from other movie rental retailers by ways of low price and ease of use Promotions – Movie Mondays – First rental is free – Facebook promotion codes – Redbox Blog membership rental codes – Birthdays

20. Brand Positioning Low cost movie rentals – $1 at a Redbox Kiosk vs. $4.99 at a rental store such as Blockbuster Convenient Location – 27,800 kiosks across the U.S. – Convenience Stores, Grocery Stores, McDonalds Caters to the Impulse – Easy to rent – Everyone likes to rent and watch movies – Big Red kiosk is hard to miss

21. Questions

22. Appendix – http://4.bp.blogspot.com/-UxYFEzEjop http://4.bp.blogspot.com/-UxYFEzEjop E/TjwsuWqot_I/AAAAAAAAX7U/GdjvYgvQtgM/s1600/redbox-infog.jpg -http://www.nytimes.com/2009/09/07/business/media/07redbox.htmlhttp://www.nytimes.com/2009/09/07/business/media/07redbox.html – http://4.bp.blogspot.com/-UxYFEzEjop http://4.bp.blogspot.com/-UxYFEzEjop E/TjwsuWqot_I/AAAAAAAAX7U/GdjvYgvQtgM/s1600/redbox-infog.jpg -http://www.washingtonpost.com/wp- dyn/content/article/2007/04/27/AR2007042702295.html?nav=emailpagehttp://www.washingtonpost.com/wp- dyn/content/article/2007/04/27/AR2007042702295.html?nav=emailpage -http://www.quantcast.com/redbox.comhttp://www.quantcast.com/redbox.com -http://www.redbox.com/http://www.redbox.com/ -http://solsie.com/2011/02/redbox-is-contemplating-digital-distribution/http://solsie.com/2011/02/redbox-is-contemplating-digital-distribution/ -http://www.gizmodo.com.au/2010/08/public-libraries-beating-netflix-redbox- blockbuster-in-dvd-rentals/http://www.gizmodo.com.au/2010/08/public-libraries-beating-netflix-redbox- blockbuster-in-dvd-rentals/