1. Colt Murray Christine Ibara Sarah Smith

2. Amazon Background Based in Seattle, Washington Founded in 1995 by Jeff Bezos Started as a book retailer Now offers everything from books to jewelry to automotive supplies IPO in 1997, traded on Nasdaq

3. Amazon Background Fortune 500 Company Global leader in e-commerce Operates sites in UK, Germany, France, Japan, Canada and China Intratype Competition – Barnes & Noble

4. Strengths Reported revenue in 2006 was 13.15 billion No brick and mortar location Wide product range Strong brand equity Service non-internet users with catalogs Strong partnerships

5. Weaknesses No brick and mortar stores Difficult to get direct customer service through website Limited advertising No 24 hour customer service No customer interaction

6. Opportunities Advertising More distribution Open a brick and mortar store Larger international presence

7. Threats Possible identity theft Low barriers to entry = increased competition Economic conditions Consumer to Consumer commerce Oil costs increase shipping/transportation costs

8. Bibliography http://www.amazon.com/Company- History-Products- Careers/b?ie=UTF8&node=14237851 http://www.youtube.com http://www.yahoofinance.com http://www.fundinguniverse.com/comp any-histories/Amazoncom-Inc- Company-History.html