1. A Presentation by Markus Weber SS 2002 - FFA 1 - Presentation of Topics

2. Introduction 1.Jeffrey Preston Bezos 2.The Vision 3.Starting up Amazon.com 4.Amazon.com today 5.The Future

3. 1. Jeffrey Preston Bezos

4. Born on Jan. 12. 1964 Exceptionally smart child `86 Graduation in Princeton University (electrical engineering & computer science) Fitel (built network for int. financial trade) Bankers Trust  Vice President 1990 D.E.Shaw (Investment firm)  sen. Vice President 1992 1993 marriage to MacKenzie

5. 2. The Vision Researching business opportunities `93: 2300% growthrate of the internet per year Great opportunities for the first movers Idea to sell books online  World’s most customer-centric company, where customers can find and discover anything they may want to buy online.

6. 3. Starting up Amazon.com No idea about the book business 300.000 $ from family & friends Seattle  Shel Kaphan & other programmers July 1994 foundation of cadabra  amazon

7. 3. Starting up Amazon.com

8. No idea about the book business 300.000 $ from family & friends Seattle  Shel Kaphan & other programmers July 1994 foundation of cadabra  amazon One year of development (website / structure...) July 1995 opening of the website 1996 Wall Street Journal 1997 initial public offering (AMZN, Nasdaq)

9. 4. Amazon.com today Websites and distribution centres in USA, Europe and Japan Over 29 Million customers world wide 7800 employees Offers of millions of items, 24 hour service, marketplace, auctions, different kinds of secure payments, strategic alliances  Marketleader of online bookstores / warehouses

10. 5. The Future First profits last quarter of 2001 Opportunities first mover/marketleader advantage growth of the internet well known brand still adding items and strategic alliances still takeover companies or buy shares Risks intense competition international expanding Political, economical & technological changes Seasonality  Bezos will pursue his vision

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