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CREATING VALUE CHAIN IN TECHNICAL TEXTILES ANUPAM DIKSHIT COO – PROJECTS S. KUMARS NATIONWIDE LTD 25 TH AUGUST 2011
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WHAT IS TECHNICAL TEXTILES Any textiles where function comes first and only then criteria like price and usually not aesthetics Used by other industries for their specific physical and functional properties their end products Not fashion oriented and not seasonal
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FORMS Fibres (such as for plastic or cement reinforcement) Yarn type products (such as sewing thread or ropes) Non-wovens (ex staple fibre or ex chips) Non-spun products (such as wadding or filters) Fabrics (woven, knitted, braided, stitch-bonded or other) Garments (fire retardant, bullet proof vest) Made-up products (tarpaulins for trucks, filters, tents and temporary buildings)
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SECTORS
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WORLD SECTOR-WISE SHARE Total US$ 127 bn 2010
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INDIA SECTOR-WISE SHARE Total US$ 12 bn
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GROWTH OF TEXTILES World Total
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GLOBAL BREAK-UP
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FIBRE BASES
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RAW MATERIALS
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TECHNOLOGIES Fabrics – Woven, Warp-Knit, Weft-Knit Non-Wovens Stitchbonding – Bi-Axial, Multi-Axial Laminations – Film, Fabric, Membrane, Leather or Non-Woven Composites of above
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NON-WOVENS GROWTH VALUE
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NON-WOVENS ASIA QUANTITY
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TRENDS TT will continue to grow world-wide Asia will become the major global player India is yet at an emerging state in TT Major growth technologies are : Non-Wovens Reinforced Hi-Performance Composites Geotextiles Filteration Functional Garments – FR, Hi-Vis, Sports, Extreme Weather, Bullet-Proof….
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SECTOR SELECTION MARKET ATTRACTIVENESS COMPANY POTENTIAL & SYNERGY LOWMEDIUMHIGH IGNORE SECTORANALYZE SECTORTARGET SECTOR MEDIUM IGNORE SECTORANALYZE SECTOR LOW IGNORE SECTOR
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POTENTIAL SECTORS Geotech Medtech – Non-Woven Mobiltech Protech
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GEOTECH (GT)
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GT NORMS
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GT SEGMENTS
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GT DEMAND EXP YR 2013
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INDIA GROWTH DRIVERS
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CONCLUSIONS GT Consumption will continue to be dominated by Govt or Govt backed contractors Lack of norms leading to subjectivity Absence of regulation for usage, as against US, EU, Japan & even China Co-operation required by user ministries Intl market restricted by entry barriers - high quality norms, tender based buying & long- term guarantees & maintenance contracts - so focus on domestic & maybe near abroad
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MEDTECH (MT) Products can be segmented by : Application Hygiene & Personal Care (Non-Sterile) Surgical & Medical Applications (Sterile) Technology Carded/Spunlaced Cotton Wool – cotton balls, dental buds, make-up pads, wound dressing etc Spunmelt Non-Woven – medical gowns, masks etc Spunlaced Non-Woven – wipes, dressings etc Woven – gowns, drapes, gauze etc
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TYPES OF NON-WOVEN
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GROWTH IN SPUNMELT IN K.TONS
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SPUNLAID MARKET
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NON WOVEN MARKETS
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PRODUCTS MT
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INDIA MARKET
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CONCLUSIONS MT High entry barrier due to heavy Capital Exp High rate of technology upgradation requires quick repeat capital investments High volume machinery requires steady market, usually a JV with an MNC user Very high quality standards, esp for sterile goods with intl agency approvals Very few high quality machinery makers Limited no. of raw-mat. makers More margin finished goods than in r/m
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MOBILTECH (MbT) Applications in cars, bikes, trucks, buses, trains, metros, planes, ships …… any tptn device Components – abt 30 kg per car : In-cabin - upholstery, door panels, carpets, headliner, seatbelt, airbags …… Outside – hood acoustic liner, filters, tyre cords, wheel-arch liner, trunk liner, under shield, cable wrappers …… Products – Non-woven acoustic liner, carpets, headliners Decorative woven fire retardant interior fabrics Nylon/ Polyester tyre cord High tenacity polyester narrow width seat belts
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PRODUCTS
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INDIA VEHICLE MARKET
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AIRBAGS
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MADE-UP AIRBAG
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GROWTH OF AIRBAGS
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TYRE CORD
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SEATBELTS
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CONCLUSIONS MbT Though some sectors have good potential and synergy like interior fabrics, liners & seat-belt sectors like tyre cord & airbags were low There is more potential in made-up product than in only the component Component market is dominated with SME sector which is difficult to compete on price Front end tie-up with auto industry critical Slowdown expected in auto industry both domestic & exports esp high end cars Market can grow exponentially with changes in regulations for FR fabric, airbags, rear seatbelt
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PROTECH (PT) Covers all types of protective clothing ranging from high quality industrial work-wear to high performance products like bullet-proof vests, high altitude clothing etc Made from standard fibres/blends or from specialized technical fibres like high tenacity fine denier filament, aramides, carbon etc Covered by very high performance standards under harsh usage conditions One of the largest users are defense forces followed by hazardous industries
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CHIEF FUNCTIONS Foul Weather Protection High Visibility Fire Retardant Anti Static High Altitude Clothing Nuclear Biological Chemical (NBC) Protection Dust Protection Slash Protection Bullet Proof Vests
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WORLD MARKET
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WORLD MKT SEGMENTS
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INDIA MKT SEGMENTS
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PRODUCTS
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USES IN DEFENCE The biggest user of Protech is defence forces – military, para-military, police & fire brigade Products include : Uniforms Foul Weather Clothing (FWC) incl Extreme Cold Climate Clothing (ECC) Ballistic protection – vehicles & personnel Fire Proof/Retardant clothing Nuclear-Biological-Chemical protection suits Multi-Spectral Camouflage – objects & personnel Parachute fabrics & cords Tents, Sleeping bags & Packs
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USES IN INDIAN INDUSTRY Currently Protech is an under-developed market in industry due to low regulation, missing norms and even lesser implementation This is changing with world-class cos & multi- national cos setting intl stds for worker safety SME sector virtual non-users of Protech Pressure from workers & customer compliance has a major role in pushing for Protech Higher quality workforce require better uniforms FWC for outdoor workers potentially a huge mkt Both purchase & rental model exist but latter is a new development in India
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CONCLUSIONS PT Defence forces will continue to dominate the Indian market in the near future Extensive refurbishment of defence forces underway providing much needed protection to personnel & market for high qlty products Better norms reqd to avoid only L1 purchasing Significant import substitution possible Industry usage is increasing but can grow faster with adoption of world class stds Barriers in access to special fibres/technology exist so JV with suppliers critical
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RECOMMENDATIONS Raw Materials : Encourage dev of high-grade fibre, yarn & rolled-goods capacities Policy Changes : Must make usage compulsory over a defined time. Multi-ministry Empowered Group (EG) must be set-up to recommend policy changes Education : Centres of Excellence (COE) need to be further strengthened to encourage training at supervisor & worker level. Standards : Efforts to establish clearer stds & testing meths of intl level have to be strengthened. Funding : Competition from US, EU & China, where cost of funds is 3% to 5%, TUF benefit inadequate. Increase subvention, for limited period of 5 yrs, to at least 10% to encourage investments
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THANK YOU
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