1. Managing Documentation Projects in a Collaborative World Technical Communication Summit May 2010 Larry Kunz lkunz@sdicorp.com www.sdicorp.com Twitter: larry_kunz

2. Outline The changing process for developing technical documentation Trends that are bringing changes –Web 2.0 –Agile Challenges and solutions Where do we go from here?

3. Let’s collaborate…. Twitter: #stc10 or #pmcollab My blog: http://bit.ly/bsE2PH

4. The Traditional Process Long development cycles Static “official” documentation products Gathering content Writers sometimes isolated from product developers Write/Review/Edit/Repeat… then Publish

5. The Doc Plan It is the star to every wandering bark… Shakespeare – Sonnet 116

6. The Process: 30 Years Ago

7. The Process: 10 Years Ago

8. The Process: Today

9. The New Traditional Process Short long development cycles Dynamic, community-sourced Static “official” documentation products Collaborative Gathering content Writers must be in close touch with sometimes isolated from product developers Write/Review/Publish/Edit/Repeat

10. Trends that are Changing the Process Web 2.0 (and beyond): New, varied sources for content How can I keep track of—much less control—the flow of content? Agile methodology: “Just in time” development Hey, what does that do to my doc plan?

11. Web 1.0, 2.0, 3.0 Web 1.0: One-way information flow –Static publishing –No interaction Web 2.0: From publishing to participation –Information sharing and collaboration –User-generated content –The community Web 3.0: Marketing buzzword, or unrealized vision? –“Intelligent Web 2.0” –Semantic Web, personalization, intelligent search, mobility (Source: J. Leigh Brown and Peg Mulligan)

12. Web 2.0 and Publishing From publishing to participation –Doc sprints, FLOSS manuals –User-generated content augments and even supplants the “official” documentation The concept of the community

13. Web 2.0 and Publishing Example: Adobe Community Help

14. Web 2.0 and Publishing If you build it, they won’t just come You have to –Invite participation –Make it easy –Give prominence to UGC

15. Web 2.0 and Publishing You need a content strategy –Creating content –Delivering content –Governing content

16. The Content Strategist “Curator” – not “gatekeeper” Keeps the big picture in mind Manages content throughout the content lifecycle Enforces a strategy that’s repeatable

17. The Agile Manifesto We value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right… ….We value the items on the left more.

18. An Agile documentation project Small, tightly knit teams –Scrums –Writers have to be fully involved Modular writing –Focused on major needs of the user –Topic based

19. An Agile documentation project User stories –They drive the product and the docs –Basis for your audience analysis Short development cycles –Sprints –Geared to being flexible –How quickly can you publish?

20. An Agile documentation project The doc plan is subsumed by the content strategy

21. Principles for Writing in Agile From Anne Gentle’s Just Write Click blog Only deliver things that an actual customer would find useful. List and prioritize all tasks that get you incrementally closer to your goals. Understand the business goals. Ask questions and seek details. Deliver something that the team considers to be done, shippable, and customer- ready.

22. An Agile documentation project New wine into old wineskins? No. New wine into new wineskins. (St. Mark 2:22)

23. Web 2.0 and Agile Challenges and Solutions

24. Web 2.0 and Agile: Challenges Reviews are often ad hoc and very limited in scope How to edit What to do with legacy information How to plan for localization/translation

25. Challenge: Reviews Very few SMEs involved Hard to squeeze into the iteration schedule Topic-based reviews don’t provide the big picture

26. Solutions: Reviews Make sure that Tech Pubs is a full member of the team Find a champion Conduct targeted reviews You might need a special “big picture” review Keep track

27. Challenge: Editing Editing can’t be a one-time event A comprehensive edit isn’t possible Writing teams might not know each other – or the editors Content comes from nontraditional sources

28. Solutions: Editing Editing as an ongoing process Topic-based editing The editor is still part of the team – working closely with PM and content strategist Style guides are vital

29. Challenge: Legacy Content Easy to overlook in sprint-based reviews Reviewers don’t see new and changed content in context Scrum team members don’t have time to review old content

30. Solutions: Legacy Content Don’t skip the content inventory! Content is best reviewed by an experienced SME Review can be done at any time Help the SME by laying out the ground rules

31. Challenge: Localization Scheduling translation Handling changes to the product content

32. Solutions: Localization Break the translation into pieces Align the translation schedule with your iterations Take advantage of the processes your software developers are following

33. Evolving a set of best practices We’re still learning Let’s share the things we learn What new trends are coming?

34. Resources Bailie, Rahel: “Rahel Bailie Provides A Content Strategy Primer,” Sept. 2009 (article at http://thecontentwrangler.com) Gentle, Anne: Conversation and Community: The Social Web for Documentation Halvorson, Kristina: Content Strategy for the Web Hamilton, Richard: Managing Writers: A Real World Guide to Managing Technical Documentation Sheffield, Richard: The Web Content Strategist's Bible: The Complete Guide To a New and Lucrative Career for Writers of All Kinds

35. Your turn Q & A