2. Who We Are Chief Executive Officer: Alexis Jenkins Chief Operations Officer: Meng Chen Chief Marketing Officer: Paul Weidinger Chief Finance Officer: Ali Nichols Chief Development Officer: Christopher Conte

3. Agenda What is ALTO? How does it work? What makes us different? What will it cost you? The future of ALTO Q&A

4. Mission Statement ALTO is a group of music lovers. We are committed to providing diverse online music listening options to meet each user's unique tastes. ALTO will enhance the live music experience for both up and coming artists music lovers in the Austin area.

5. How does it work?

9. What makes us different?

10. ALTO’s Unique Approach The two ways people listen Online Live ALTO bridges the gap.

11. ALTO’s Unique Approach ALTO is about “hometown” artists. ALTO will lead you from discovery, to listening, to live experience.

12. Here’s how.

13. Recommendation Engine At ALTO, we do not believe you can quantify art. The best music recommendations come from friends with similar musical tastes, not algorithms. For this reason, we will utilize the listening history of our users to produce optimal, customized recommendations.

14. Ways to Listen Listen by mood. Instantly play any song in our library! Smart Radio

15. Connect with Musicians Know when your favorite artists are in town! Receive personalized information on shows and venues Buy tickets instantly from the side-bar

16. Bring Your Live Experience Home With every ticket ALTO sells, you will find your own unique code. Use this code after the concert to redeem a souvenir recording from that night Enter code: 5736677

17. Our promise to you:

18. What will it cost you? ABSOLUTELY FREE!!! $0

19. The future of ALTO

20. Future Expansions Download live concert footage! Sorry you missed Janis Joplin Download the live concert video here: From Texas to California to the Nation to the World

21. Q&AQ&A

22. Wrap Up A Comprehensive Music Experience Discover new music Match your mood Connect with musicians

23. THANK YOU!!! ~from ALTO

24. Our Competitive Advantage Database for optimal recommendations. For example, consider Netflix. Their algorithm's have been copied, but their data keeps them at the top of the industry, by introduces a switching cost. Our website is a one-stop-shop for all music needs.

25. Why Austin? Live Music Capital of the World. Very youthful city. Large college town. Access to a myriad of venue options Venues: –219 West –311 Club –Agave –Paramount theatre –Austin Music Hall –Emo's –Beauty Bar –Red Eyed Fly –Shakespeare's Pub – AND MANY MORE

26. The Competition ALTOPandoraRDIOSpotify RecommendationsYes Based on user History Yes Music Genome Project Somewhat Text only None Cost$0, Ad-freeAds or $3/month$5/month $10/month for mobile Ads or $10/month Concert Information YESNO Live VideoYESNO Mood Matching Features 3111

27. Business Today We observe the world today, and we notice that advancements in IT have revolutionized the world. IT: –Lower’s society’s costs for a product –Levels the playing field for business Consider: –Travel industry –Real Estate –Finance industry –And soon the music industry

28. Privacy & Copyrights We will NEVER: 1. Distribute any personal information 2. Sell unlicensed music (audio or video) We WILL respect your privacy and the work of all artists.

29. Revenue 1.Partnering with venues and ticket sales: –Our database will provide vital information in selecting the line up for any given venue. –Further, we will sell tickets form our online application. 2. Our application will offer a 'buy' option, from which we will take a modest 10% commission. Artists and record labels can set their own price. 3. Selling of live concert video (future plans) e.g. The Show Must Go Off! Encourages concert attendance Free for ticket-payers

30. Moving Into Venues We will utilize data on the bands that will pack the venue with an energetic crowd We handle all promotion and ticket sales through our web application Result: –The venue has less work, and fans enjoy a captivating concert experience

31. Obtaining Music Independent artists will be able to upload their own music and videos, free of charge. Artists will leave contact information in case we book them for a show in the future.

32. The Final Product Artists creating authentic music Fans satisfying and expanding their musical tastes Lots of compelling concerts

33. Concerts Utilizing our database. We will offer a diverse setlist of popular artists in our location for a variety of venue sizes. Ticket purchases come with free concert footage!

34. Idiosyncrasies of ALTO