1. Customer Loyalty Solution Coupons & Promotions SMS Text Messaging Customer Loyalty Solution Coupons & Promotions SMS Text Messaging

2. Current Marketing Methods ► Print – newspaper, flyers, FSI’s, direct mail, coupons, posters – expensive, requires creative, does not connect with customer, shotgun approach, minimal measurement ► Television – local, regional, national – expensive, requires creative, does not connect with customer, shotgun approach ► Telephone – telemarketing – not well accepted, grossly ineffective for most business ► Internet – website, email - Website – expected, need to drive traffic to it - Email not nearly as effective as it once was; not measureable to any high degree; filters & firewalls generally block receipt by target; requires creativity and creative

3. Current Marketing Methods ► HOPE Marketing  The most common form of advertising today  Low cost; Lower return  Basically a retailer opens the doors to the location, gets ready for customer and “hopes” for the following: People to see the sign and walk in That whatever $$ was spent on advertising works People open their wallet and spend $$ on something – low or high margin People return after they made or did not make a purchase That the weather that day is perfect for their business That other competitors don’t have an ad that week That they had a good day but hope tomorrow is better

4. Cardless Customer Loyalty Trackable Secure Mobile Coupons

5. What Do They Respond To?

6. About PlumReward ► Established in 2008; active in late 2009 In less than 24 months: ► Over 650 active accounts – growing by 10-15 per week ► Over 1,100,000 active members – growing by 2,000 per day ► Over 13,000 customer interactions per day ► In December 2010, PlumReward sent over 800,000 text messages ► Over 50% of subscribers opt in to offers and coupons ► Average coupon redemption is 15% - 30% ► Average customer has over 900 members ► Account Example:  Moe’s Southwest Grill – 200 locations; 250,000 customer relationships & 100,000 opt ins ► Think we’re on to something? ► You’re right!

7. Hardware Options

8. Touch 7 Basic - $500 Includes: ► Mini PC with PlumReward proprietary software ► Touch 7 display

9. Touch 7 Premium - $900 Includes: ► Mini PC with PlumReward proprietary software ► Touch 7 display ► Thermal printer with one roll of paper ► Security Enclosure with tether

10. PlumReward WebTouch – iPad 1 or 2 ► Take loyalty to your loyal customers – where they are – in the waiting area, in the lounge, at the bar, at their table, on the course – anywhere! ► Complete web based & mobile experience ► Only requires purchase of iPad 1 or iPad 2 16GB – WiFi or 3G ► Sign up customers wherever there is WiFi or 3G ► Customized interface with hi-res branding ► Split screen interface – loyalty sign-up with ad zone for promotion exposure

11. PlumReward WebTouch – iPod4 - $250 ► Take loyalty to your loyal customers – where they are – in the waiting area, in the lounge, at the bar, at their table – anywhere! ► Complete web based & mobile experience ► Only requires purchase of iPod Touch 8GB ► Sign up customers wherever there is WiFi ► Customized interface with hi-res branding

12. Apple Interface – iPhone / iPod / iPad Visit Notification Home Screen Phone Number Entry

13. Apple Interface – iPhone / iPod / iPad Coupon Code Entry Redeem Coupon Redeem Coupon Confirmation

14. Monthly Costs Required Services: ► Text Message  SMS 625 Plan - $50/month (8.0/message)  SMS 625 Text Overage – 8.0/message over 625  SMS 3000 Plan - $150/month (5/message)  SMS 3000 Text Overage – 4/message over 3000 Optional Services: ► Facebook Integration - $10/month ► Printer Fee (if printer selected in hardware) - $10/month

15. Contact Information Eric Bonardi Loyal-T, LLC PlumReward Partner ebonardi@loyal-t.com (M)480-993-8308 (O) 443-341-6780