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Summer Seminar 2014: Best Practices and the Model Development Department National Statistics, Survey Results and the API Philanthropic Giving Model Presentation
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National Statistics 1,205 Catholic high schools in the country. Average Catholic High School Enrollment: 2010-11: 535 (down 12%) 2012-13: 554 (up 3.5%) Tuition and Costs: Mean tuition: $9,612 Per Pupil Cost: $11,277 (9.1% increase from ‘10-’12)(5% increase from ‘10-’12) Mean “Gap”: $1,665 per student (increase of 11% since ‘07)
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Enrollment/Size: <50: 3% 50-149: 21% 150-299: 40% 300-499: 21% 500-749: 10% 750+: 5% National Statistics
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45% of schools were conducting capital campaigns. Average endow: $4.6 mil. – half reported < $2.0 mil. in endowment. Average % of students requiring financial aid = 38% Schools able to meet on average 57% of the defined need. Average tuition increase = 4%. 56% have President/Principal operating model. Average enrollment 554.
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Conclusions Enrollment trend is up slightly Demographics Competition Cost “Gap” is widening Upward pressure on costs Downward pressure on tuition Results: Increased pressure on recruiting/admissions Increased pressure on advancement
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Trends Scope, sophistication and expectation of development has increased dramatically. Less emphasis on ‘periodic capital campaigns’. More emphasis on perpetual funding initiative – fund the strategic plan. The need is to increase all funding form all FR components – AG, MG,PG.
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Advancement Trends Comprehensive funding initiatives – some schools aren’t calling it a ‘capital campaign’. Emerging from the institutional strategic plan. Emphasis on perpetual funding initiative – fund the strategic plan. Transition from ‘periodic capital campaign’ and periodic focus on major gifts to: ‘Maximize philanthropic potential on a yearly basis’ from each fundamental source: AG, MG, PG.
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Where Investments Come From 80% of all financial donations (nation wide) come from individuals (5% from corps., 15% foundations). In a capital campaign/major gift initiative, 70% of the goal will come from the top 10-15 commitments (or top 8-10% of the giving pyramid). In education, alumni and parents are the primary prospects. Foundations are secondary prospects; corporations are seldom prospects.
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Fundraising & Advancement Fundraising: –Is ‘mass communication’ oriented. –Makes few distinctions, considers all constituents equally. –Same approach to all. –Is activity oriented – events, premiums (raffles, golf tournaments) –Is “transactional” in nature –Tends to default to lower amounts –Has a low marginal cost effectiveness rate. –Is an effective method of raising some money. Advancement: –Is personal and relationship oriented. –Distinguishes higher potential. –Is strategic in nature: mission-centered and visionary. –Requires a customized approach to all. –Is “transformational” in nature. –Is the most cost effective method; will raise exponentially more money.
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FOREVER TOMORROW TODAY RELATIONSHIPS AND PARTICIPATION Our Model Maximize Philanthropic Potential
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