1. C H A P T E R 19
Applied Sport Finance
Chapter 19

2. Chapter Objectives
Read a case and feel comfortable understanding how the facts relate to one another.
Appreciate the revenue and expenses seen in a typical college athletic program.
Understand how mission and vision affect financial decision making.
Appreciate how diverse and extensive personnel costs are for an athletic department.
Answer questions associated with the case study and each chapter in the text.

3. Facts About Division II Athletics
There are 141 private universities in this group and 154 publicly owned universities as of 2010.
Average program hosted around 380 athletes and spent on average $11,900 on each athlete.
Average grant for students at private universities in 2009 was $31,600 per student-athlete.
Average is between seven men’s and eight women’s teams, with most programs sponsoring 14 sports.
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4. Facts About Division II Athletics (continued)
Total revenue in 2009 for schools offering football was averaged at $4,593,000, and the average expense was $4,522,000.
2009 net generated revenue averaged $541,000.
2009 average expense produced a loss of $3,907,000.
2009 median expenditure on men’s sports was $2,292,900 (46.7% of expenditures).
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5. Facts About Division II Athletics (continued)
2009 median expenditure on women’s sports was $1,358,700 (27.6%).
2009 median expenditure on administrative (gender- neutral expenditures) was $923,700 (18.8%).
2009 median program loss was $319,600.
2009 median amount spent on coaching salaries for men’s teams was $593,000.
2009 median amount spent on coaching salaries for women’s teams was $276,000.

6. University of Never Land Background
This comprehensive university offers both bachelor’s and master’s degrees.
Approximately 2,600 students attend.
Tuition at the university is $25,000 a year.
Room and board ranges from $9,000 to $12,000 a year.
Every student is charged $1,500 a year for fees, but none of the fees goes expressly to support athletics on campus.
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7. University of Never Land Background (continued)
Athletics at the university started in 1949.
UNL is a Division II member of the NCAA and a member of the Fighting Eight Conference.
There are more than 296 student-athletes.
There are full scholarships available for men’s sports and full scholarships available for women’s sports.
This equates to $4.86 million in grant and aid (covering tuition plus room and board).
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8. University of Never Land Background (continued)
student-athletes pay the entire tuition.
Based on nonscholarship equivalent athletes, the athletic department would generate around $5.5 million in tuition and room and board.
Athletic department generated $10.36 million in tuition revenue in 2012.

9. UNL Athletics Mission Statement
The athletic department supports and endorses the goals and objectives of the university and serves to
1. meet the competitive and educational needs of the student-athlete;
2. unify the extended university community of students, faculty, staff, alumni, and townspeople;
3. generate a positive image of the university; and
4. promote student health and wellness for life.

10. UNL Athletics Goals
Provide the necessary resources to field competitive teams in all sports within the Fighting Eight Conference and the NCAA Division II.
Provide the resources to help our student-athletes maintain high academic standards and become better students and citizens of the campus and the community.
Bridge the gap between athletics and the campus community by fostering a communicative and inclusive relationship between faculty, staff, coaches, and administrators.
Foster dialogue with the general student population to rekindle pride in Tinkerbell Athletics and support for their fellow students, the athletes.
Generate community pride and support for Tinkerbell Athletics, thus creating a positive image of the university through athletics.

11. UNL Athletics Proposed Goals
Generate at least one sold-out basketball and football game a year.
Comply with Title IX to the best of the university’s ability through financial or numerical equivalency through either reducing the number of men’s sports or adding a new women’s sport.
Have at least four of the teams break even by covering their expenses.
Reduce the athletic department’s reliance on direct institutional support by 5% a year over the next three years.
Reduce coaching and administrative expenses by 10% over the next three years.

12. Revenues and Expenses for UNL Athletics
Ticket Sales (2012)
Five home football games: 300 tickets average at $5.00 a ticket = $7,500
15 men’s basketball games: 150 tickets average at $3.00 a ticket = $6,750
15 women’s basketball games: 100 tickets average at $3.00 a ticket = $4,500
20 soccer games (men’s and women’s): 100 tickets average at $3.00 a ticket = $6,000
25 baseball games: 40 tickets average at $3.00 a ticket = $3,000
Total ticket sales average: $27,750 a year
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13. Revenues and Expenses for UNL Athletics (continued)
Alumni Contributions
Athletic department currently generates $300,000 a year in donations earmarked for athletics.
There is a total of 450 alumni.
One alumnus gives an annual gift of $100,000.
Additional $200,000 needs to be raised every year.
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14. Revenues and Expenses for UNL Athletics (continued)
School wants to launch an aggressive capital campaign for athletics to endow four coaching positions; estimated need to raise $1,000,000 for each position.
UNL wants to refurbish the athletic field and fix the bleachers.
Total capital campaign for will be $8 to $10 million.
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15. Revenues and Expenses for UNL Athletics (continued)
Concessions: School generates more novelty sales than most Division II schools.
Direct Institutional Support
University has committed at least $4 million a year in institutional support as long as the total number of athletes is at least 290 a year.
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16. Revenues and Expenses for UNL Athletics (continued)
Administrative and Coaching Staff Expenses
Athletic director ($110,000)
Associate AD ($85,000)
Assistant AD ($60,000)
Administrative assistant ($40,000)
Director of sport medicine ($60,000)
Two athletic trainers (part-time) ($25,000 each)
Sports information director ($48,000)
Equipment manager ($40,000)
Strength and conditioning coach (part-time) ($29,000)
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17. Revenues and Expenses for UNL Athletics (continued)
Administrative and Coaching Staff Expenses
Baseball head coach and two assistant coaches ($64,000 total)
Softball head coach and two assistant coaches ($53,000 total)
Basketball head coach and two assistant coaches, men’s ($129,000 total)
Basketball head coach and two assistant coaches, women’s ($110,000 total)
Football head coach and eight assistant coaches ($317,000)
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18. Revenues and Expenses for UNL Athletics (continued)
Administrative and Coaching Staff Expenses
Lacrosse head coach and one assistant coach ($62,000)
Volleyball women’s head coach and one assistant coach ($63,000)
Volleyball men’s head coach ($23,000)
Soccer women’s head coach and one assistant coach ($60,000)
Soccer men’s head coach and one assistant coach ($50,000)
Track and field head coach and two assistant coaches ($60,000)
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19. Revenues and Expenses for UNL Athletics (continued)
Medical expenses: salary and benefits for the director of sport medicine and two part-time athletic trainers.
Medical operating budget is around $5,000.
Expenses covered by the university: human resource, information technology, facility maintenance, and utilities.
Purchasing and receiving, ticketing, and TV and radio operations are paid for by the athletic department.

20. Facilities Facilities are more than 35 years old. Dumbo Arena
Home of UNL’s basketball and volleyball programs
29,000 square feet
Seating capacity of 1,500 spectators for athletic events
Can be configured for everything from concerts and speeches to dinners, meetings, and graduation
Four bathrooms
Batting cages, athletic trainer’s room, equipment room, laundry facilities, offices, and storage
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21. Facilities (continued)
Pluto Athletic Complex
The complex accommodates facilities for all of UNL’s outdoor sports.
Goofy Field is home to UNL’s football program, women’s lacrosse, and men’s and women’s track and field teams.
UNL’s softball and baseball teams play on two of the best fields in the state.
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22. Facilities (continued)
Gumby Soccer Complex
The complex seats 1,800 fans in its bleachers.
Astroturf field is five years old.
Hosts conference tournaments on a yearly basis.
Fields are often rented for local soccer tournaments when school is not using them.
Complex has lights.

23. Administrative Resources
Heat during the winter comes from the power-generating plant that services the entire university.
UNL pays all the electrical expenses for lights, equipment, and ventilation.
UNL pays for janitorial care of the arena and landscaping care for the fields and surrounding areas.
Athletic department does not need to pay for janitorial supplies, cleaning supplies, paper goods, water for watering lawns, care of landscaping equipment, and all fertilizer and related lawn care chemicals.
Estimated value of such services is estimated at more than $500,000.