1. 1920s – A Business Boom Kansas City = nations first shopping center A&W Root Beer = first fast-food chain restaurant Advertising became big business

2. Consumer Economy: An economy based on people buying a lot of stuff Depends on a large amount of buying by consumers

3. What drove Growth? Advertising, new products, lower costs & credit led to a business boom Credit/Installment plans 60% of all cars 70% of all furniture 80% of all radios, refrigerators 90% of all washing machines Cheaper Power New appliances & housing boom quadrupled demand for electricity

4. Henry Ford & The Model T Assembly Line – a manufacturing process where each worker has a specialized task in the end product