1. Hydrogen Fuel Cell Šćepan Miljanić Itana Nuša Bubanja 1/8 University of Belgrade FACULTY OF PHYSICAL CHEMISTRY As a Commercial Energy Device

2. What is a Hydrogen Fuel Cell? 2/8 Hydrogen Fuel Cell is a device that converts chemical energy contained in hydrogen into electrical energy, through a chemical reaction.

3. Why Hydrogen Energy? 3/8

4. Our Idea 4/8 Hydrogen Fuel Cell Experimental Research and Development Commercial Device Private use House Supply Electrochemistry Catalysts Improve the Construction Benefits Energy Transport Energy Storage Green and Environmental Chemistry Price Acceptable

5. Identify topic area 5/8 Resources and Materials survey Target Costumers Idea Map Mind Genomics Analyzed Survey Results → Mind Genomics MARKET SEGMENTATION MARKETING PHRASES SEGMENTATION WIZARD How does Mind Genomics work?

6. 6/8 Product Variable set Levels set Original Design Product should be presented as a solution of customer problem!

7. Algebra of mind 7/8 Variables/Levels (Permutation 1) Variables/Levels (Permutation 2) Variables/Levels (Permutation n) Original Experimental Design Alex Gofman, Howard Moskowitz, ISOMORPHIC PERMUTED EXPERIMENTAL DESIGNS AND THEIR APPLICATION IN CONJOINT ANALYSIS, Journal of Sensory Studies 25 (2010) 127-145 * *

8. Contact info: Dr Šćepan Miljanić Professor and Dean University of Belgrade, FACULTY OF PHYSICAL CHEMISTRY Studentski trg 12-16, 11158 Belgrade, SERBIA epan@ffh.bg.ac.rs Itana Nuša Bubanja PhD student University of Belgrade, FACULTY OF PHYSICAL CHEMISTRY Studentski trg 12-16, 11158 Belgrade, SERBIA itanabubanja@yahoo.com 8/8 Thank you!