1. Using Social Media Effectively Tauni Everett Utah Transit Authority @rideuta @taunitweets Top tools: Mashable

2. Finding Content

3. Making Time Always Listen and Participate Top tools: Hootsuite, Tweetdeck Echofon, Boxcar, Hootsuite Google Alerts Nutshell Mail

4. Innovative Use Service Delays Top tools: Hootsuite Tweetchat

5. Innovative Use Crowd Sourcing Top tools: Facebook Twitter

6. Innovative Use Public Hearing Twitter Chat Top tools: Tweetchat, Tweetdeck, Tweet Reach, Hashtracking

7. Innovative Use Social Media News Conference Top tools: Google Blog Search, Technorati, Alexa, Compete

8. Metrics The importance of social media is the people who use it and the interactions that are taking place. Ignore meaningless metrics like “numbers of followers.” Focus on metrics like: Influential blogs that link back Twitter @ mentions, re-tweets and responses Facebook shares and “people talking about this” Top tools: Facebook Insights, Hootsuite Analytics, Google Analytics