1. Online Advertising Specification Contact Ad Operations Email: Adops@emap.comAdops@emap.com 0203 0332611 Ben Hadaway (Head of Ad Operations) 0203 0332610 Aejaz Shaikh (Deputy Manager) 0203 0332612 Calum Peak (Campaign manager)

2. Web Spec Size (WxH Pixels) File WeightAudioRestrictionsControlsNotes Leaderboard728x90 (no expansion) Less than 40kb flash files require a back up gif. N/ANo expansion permitted for Emap served SWF ads. A maximum of 3 loops are permitted, 30 second animation duration. N/ASWF Flash files must be built with click Tag function. on (release) { getURL(_root.clickTAG, "_blank"); } The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. Lead time 3 working days for testing. Sky160x600 (no expansion) MPU300x250 (no expansion) Double MPU300x600 (no expansion) Expandable Leaderboard RICH MEDIA SERVED ONLY 728x90 (max expanded area 728x270) Less than 40kb. Polite download 2.2mb thereafter User-initiated audio only. Clear sound on/off button. Downwards expansion permitted on mouse over only (or Click to open/close). Immediate auto-contraction on roll off. No Auto expansion. Expansion panel must play above flash, i- frames, java applets on page and hide drop- down form boxes. Available on top Leaderboard only. No 468x60 creative sizes served into this slot. No i-Frames Ad tags permitted. Advertiser is responsible for all 3 rd party ad serving costs. Lead time 5 working days for testing. Expandable Sky RICH MEDIA SERVED ONLY 160x600 (max expanded area 480x600) Less than 40kb. Polite download 2.2mb thereafter User-initiated audio only. Clear sound on/off button. Left expansion permitted on mouse over only (or Click to open/close). Immediate auto-contraction on roll off. No Auto expansion. Expansion panel must play above flash, i- frames, java applets on page and hide drop- down form boxes. No i-Frames Ad tags permitted. Advertiser is responsible for all 3 rd party ad serving costs. Lead time 5 working days for testing. Expandable MPU RICH MEDIA SERVED ONLY 300x250 (max expanded area 600x250) Video MPU RICH MEDIA SERVED ONLY 300x250 (no expansion) Less than 40kb. Polite download 2.2mb thereafter User-initiated audio only. Clear sound on/off button. No i-Frames Ad tags permitted. Advertiser is responsible for all 3 rd party ad serving costs. Lead time 5 working days for testing. Overlay Contact Adops @emap.com For advice on how to build RICH MEDIA SERVED ONLY Up to a maximum of 500x500 Less than 40kb. Polite download 2.2mb thereafter User-initiated audio only. Clear sound on/off button. Auto close after 15 seconds. Positioning is at Editorial discretion. A maximum of 3 loops are permitted. Close buttons must be bold & clear, with the word “Close” and a “x” in the top right hand corner of the ad. The close button must be situated within the outlined border of the ad. If the ad is intrusive we may request the close button in a larger font type and bolder. Must play above flash, i-frames & java applets on page. Overlays must not cover any part of site branding or navigation. No i-Frames Ad tags permitted. Capping is applied by Emap Adops Team. Advertiser is responsible for all 3 rd party ad serving costs. Lead time 5 working days for testing. Page Peel Contact Adops @emap.com For advice on how to build RICH MEDIA SERVED ONLY Initial creative must be a maximum size of 100x100 To a maximum expansion of 750x500 Less than 40kb. Polite download 2.2mb thereafter User-initiated audio only. Clear sound on/off button. “Peel here” is a polite small triangle peel that sits on the top right hand corner for a maximum of 15 seconds. Animated corner is permitted. Once the peel has been initiated, it must contain a close button. Please follow close button instructions for overlay controls. Roll on / roll off or click to open. Click to close functionality must be employed. No i-Frames Ad tags permitted. Capping is applied by Emap Adops Team. Advertiser is responsible for all 3 rd party ad serving costs. Lead time 5 working days for testing. Banner Top & Bottom 468x60Less than 40kb gif/jpeg only N/Agif/jpeg onlyEmail Newsletters OnlyLead time 3 working days for testing. Sky160x600

3. AD POSITIONWidthHeightFile Size Slot 01Top Leader728 pixels90 pixels40KB Slot 02Top MPU300 pixels250 pixels40KB Slot 03Skyscraper160 pixels600 pixels40KB Slot 04Bottom MPU300 pixels250 pixels40KB Slot 05Bottom Leader728 pixels90 pixels40KB BANNERS RUNNING ON NEWS LETTER CAN ONLY BE GIF/JPEG FORMAT AD POSITIONWidthHeightFile Size Slot 13Top Banner468 pixels60 pixels40KB Slot 14Skyscraper160 pixels600 pixels40KB Slot 15Bottom Banner468 pixels60 pixels40KB

4. Solus Email Specifications Guide To ensure fast and smooth turnaround of solus emails the clients have to provide the following when submitting their copy: 1. Subject Line The subject line has a maximum character limit of 200. 2. HTML Version only HTML creative must be supplied according to our specifications in HTML only. 3. Text Version Please supply a text only version with links. (This is for those users who do not / cannot read HTML in their email client). Please follow the below guidelines when creating and submitting your HTML creative. -Animated gifs are not accepted. -No iFrames. -No JavaScript. -No Flash. -All html should be table based, with tags kept to a minimum with no floating or absolute positioning. -No background images or image maps. -Total file size of the HTML delivered must be no larger than 100KB (i.e. the HTML file itself and all associated images must not exceed 100KB) -No bookmark anchor tags to be used with HTML (they don't work in Lotus notes). -HTML must render correctly and as desired in major browsers and in Microsoft Outlook 2007. The absolute maximum width of a solus email is 600px: Correct HTML styling examples All tags must follow standard tags (see http://www.psacake.com/web/dy.asp). All styles must be tag inline styles, and not referencing any external style sheets, classes or styles at the top of the html. Text Version Requirements Every solus email requires an alternative text-only version to be created. These are necessary for users who are unable to receive the HTML versions of the emails. Text emails must only be pure text, without any HTML tags. Further Requirements Emap requires that all creative be submitted three (3) business days to allow testing and approval prior to launch date. Please ensure that all the above specifications are met. Creative assets that do not meet all of our specifications will be rejected, affecting the launch date of the campaign. An additional fee may be incurred if Emap is required to amend supplied creative to meet the specification. Please note: any changes to the Solus email that are requested after they have been submitted and set up may take up to 3 working days to implement.

5. FormatSize (WxH Pixels) File WeightAudioRestrictionsControlsNotes Mobile Banner Small 120x20 (no expansion) Less than 20kbN/ANo expansion permitted. A maximum of 3 loops are permitted, gif/jpeg only N/AThe click through URL must be supplied separately. Lead time 3 working days for testing. All ad sizes must be provided to ensure ad campaign is served on all types of mobile device. Mobile Banner Medium 168x28 (no expansion) Mobile Banner Large 216x36 (no expansion) Mobile Banner x-large 300x50 (no expansion) Mobile Banner xx-large 320x50 (no expansion) Mobi banner Mobi Format