1. 2 Chapter The Gaps Model of Service Quality  The Customer Gap  The Provider Gaps:  Gap 1 – not knowing what customers expect  Gap 2 – not having the right service designs and standards  Gap 3 – not delivering to service standards  Gap 4 – not matching performance to promises  Putting It All Together: Closing the Gaps

2. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Expected service Perceived service Customer Gap Figure 2.1 The Customer Gap

3. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Gaps Model of Service Quality  Customer Gap:  difference between customer expectations and perceptions  Provider Gap 1 (The _________________ Gap):  not knowing what customers expect  Provider Gap 2 (The Service __________________ Gap):  not having the right service designs and standards  Provider Gap 3 (The Service _______________ Gap):  not delivering to service standards  Provider Gap 4 (The ____________________ Gap):  not matching performance to promises

4. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Customer Expectations Customer Perceptions Key Factors Leading to the Customer Gap Customer Gap

5. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Customer Expectations Company Perceptions of Customer Expectations Figure 2.2 Key Factors Leading to Provider Gap 1 Gap 1

6. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Customer-Driven Service Designs and Standards Management Perceptions of Customer Expectations Figure 2.3 Key Factors Leading to Provider Gap 2 Gap 2

7. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Service Delivery Customer-Driven Service Designs and Standards Figure 2.4 Key Factors Leading to Provider Gap 3 Gap 3

8. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Service Delivery External Communications to Customers Figure 2.5 Key Factors Leading to Provider Gap 4 Gap 4

9. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Perceived Service Expected Service CUSTOMER COMPANY Customer Gap Gap 1 Gap 2 Gap 3 External Communications to Customers Gap 4 Service Delivery Customer-Driven Service Designs and Standards Company Perceptions of Consumer Expectations Figure 2.6 Gaps Model of Service Quality

10. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Conclusion  Think about a service you receive. Is there a gap between your expectations and perceptions of that service? What do you expect that you do not receive? Which of the four provider gaps is hardest to close? Why?