1. Steering Social Context Marketing on Facebook, Toronto 2013 James MacRae 3.27.13

2. Introduction E S The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013

3. Introduction 1,200,000+ The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013

4. The Agenda Steering Social Context The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013 Facebook is quick and simple WOM Brands require love before they can showcase that they’re loved Making paid media work its hardest

5. The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013 Paid Focusing On Paid

6. Facebook is quick and simple WOM My friends opinions matter – in person The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013

7. Facebook is quick and simple WOM My friends opinions matter - online 25 comments Only 2 negative Always a joker or 2 The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013

8. Facebook is quick and simple WOM Social context helps reimagine WOM The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013

9. Scale fans The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013 Brands require love before they can showcase that they’re loved

10. How many fans? The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013 Brands require love before they can showcase that they’re loved

11. You can now connect with persons with social context The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013 Brands require love before they can showcase that they’re loved

12. Making paid media work its hardest If we’re told it’s good you think it is The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013

13. Making paid media work its hardest The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013 Make KPIs and test their boundaries

14. Making paid media work its hardest The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013

15. In closing Steering Social Context The Value of Social Context and Perceptual Endorsement - Marketing on Facebook, Toronto 2013 Facebook is quick and simple WOM Brands require love before they can showcase that they’re loved Making paid media work its hardest