1. Falcons Academy Presented by Mohamed Amr Omar

2. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

3. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

4. Overview Football is the most popular game in the world Many people see football as the gate of fame and fortune Large number of talented young players who can’t find the appropriate chance The number of football Academies in Egypt isn’t parallel with the size of this market

5. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

6. 100,000,000 €. 5 years started playing football 11 years growth hormone deficiency 12 years Joined Barcelona’s youth team 17 years First Match with Barcelona's first team

7. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

8. What I propose to do Creating an integrated environment (Practical & Theoretical) Powerful infrastructure 2 Football pichesEquipped GYMFitting Rooms ClinicHostelsLecture rooms Professional Staff Technical Manager2 TrainersNutrition Sports DoctorFitness CoachScouting Team Applying advanced training techniques and strategies

9. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

10. GYM ClinicHostels Lecture rooms restaurant

11. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

12. Marketing Plan Targeted customers are middle class and high class families, highly talented players Competitors The marketing campaign will consist of the following items: – Facebook campaigns – Advertisements in football websites such Yallakora, Filgoal, Korabia. – Using a famous footballer such as Hazem Emam – Advertisements in sports newspapers and magazines – Fliers in schools and clubs

13. Page  13 Fliers

14. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

15. Costs The expected costs of this project are a bit high. Infrastructure: 1.78 million pounds. Salaries:1.25 million pounds per year Marketing1.5 million pounds per year Signing with talented players470,000 pounds Total costs = 5,000,000 pounds

16. Revenue 2 ways of getting profit (subscription fees & selling players) Expected applicants in the first year = 120 applicant Fees per person = 12,000 per year Expected players to be sold in the first year = 5 players Expected price of one player = 100,000 pounds Profit in the first three years = (1,440,000 + 1,500,000 ) * 3 = 5820000 pounds This covers the costs and makes a profit margin of 820,000 pounds.

17. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

18. Conclusion By all means, establishing a football academy is a very profitable project if it was done in the proper way. That’s because of its huge market and shortage in the number of football academies in Egypt. It only needs a large capital and some time.

19. Outline Overview An example of an investment in young players What I propose to do Expected design of the academy Marketing Plan Estimated costs and Expected revenue Conclusion References

20. (A Community Football Academy in the Bolivian Andes, 2011) (El-Kader, http://weekly.ahram.org.eg/2007/876/sport.htm, 2010) (http://www.thefa.com/GetIntoFootball/Facilities/Artificial_Pitches) (http://www.transfermarkt.co.uk/en/lionel- messi/profil/spieler_28003.html,2011) (http://www.artificial-grass.com/advantages.htm, 2011) (http://socceracademyreno.com/index.php?option=com_content&view=artic le&id=5&Itemid=5)

21. Thank You