1. “Welcome to Poole!” Bruce Grant-Braham Chair Poole Tourism Management Board

3. “A quality vision for the future” zContext of Tourism zPoole’s New Way zCore activities zEvents Strategy zThe Future?

4. Port of Poole

5. Ferry Traffic

6. Regeneration

7. Second Bridge

8. Context of Tourism

9. Poole’s Economy z Diverse mix y no one dominant sector z26% - Distribution, hotels & restaurants z23% - Public administration, education & health z20% - Manufacturing z18% - Banking, finance & Insurance y(Source: Sector Employment Profile)

10. What’s special about Tourism? z POOLE: STAYING AND DAY TRIP VISITORS y 500,000 staying visitors y 4m day visitors z TOURISM INCOME y £200m visitor spend z EMPLOYMENT y 5,000 jobs

11. Key Factors that UK visitors associate with Poole z 32.4% Harbour/ Quay/ Sailing z 23.4% Beach z 11.2% Visitor Attractions z 4% Ferries z 4% Dorset/ Hardy Country z 3.2% Royal Marines and RNLI

12. Purpose of visit to Poole? zUK Visitors: z67% Holiday z26% Visiting Friends & Relatives z2% Business z Overseas Visitors: z 40% Visiting Friends & Relatives z 37% Holiday z 6% Business

13. Purpose of visit to Poole? zUK Visitors: z67% Holiday z26% Visiting Friends & Relatives z2% Business z Overseas Visitors: z 40% Visiting Friends & Relatives z 37% Holiday z 6% Business Host Community

14. Poole’s New Way

15. Where does the Board fit in? Poole Council No statutory requirement to promote tourism

16. Poole Tourism Management Board 200 Tourism Businesses: Poole Tourism Partnership Forum Poole Council

17. Poole Tourism Management Board 200 Tourism Businesses: Poole Tourism Partnership Forum Management Board Poole Council

18. Poole Tourism Management Board 200 Tourism Businesses: Poole Tourism Partnership Forum Management Board Poole Council £ Match Funding

19. Three income streams to match fund?

20. Board Membership zHotels zGuest Houses zSelf Catering zAttractions / Transport zAttractions / Out of Poole zRestaurants zCorporate Sponsors zPoole Town Centre zWater Sports zYouth Tourism / Language Schools zPoole Partnership z Councillor Chair

21. Board Membership zHotels zGuest Houses zSelf Catering zAttractions / Transport zAttractions / Out of Poole zRestaurants zCorporate Sponsors zPoole Town Centre zWater Sports zYouth Tourism / Language Schools zPoole Partnership z Councillor Chair

22. Important Industry / Council Partnership An Independent Chair Structure

23. Core activities

24. In the centre of town zWelcome Centre

25. The complete Guide

26. World Wide Web

27. Strategy

28. Tourism Strategy

29. Partnership Council – Industry – Tourism Board

30. Tourism approach Place to Stay Place to Eat Things to Do

31. Tourism approach QUALITY Hotel / Accommodation Strategy Restaurant GuideEvents Programme

32. Quality

33. Poole’s quality environment

34. A Poole quality brand

37. St Tropez!!!! “All of a sudden Poole is being tagged the new cool. The St Tropez of the South Coast, the Palm Springs of Dorset, the Florida Keys of British beach resorts” The Guardian

38. Waterfront

39. Meanwhile, in Poole….. Poole Pottery

40. Meanwhile, in Poole….. Poole Pottery

41. Good News PHC Boat Haven

42. Quality Vision

44. Waterborne tourism Thinking small (at the moment)

45. Waterborne tourism z250 visitor berths - Thinking Big - now!

46. Somewhere to stay

47. Maintaining hotel stock! Harbour Heights Hotel

48. Fastest Growing Resort! zLes Bouviers, Travel Inn, Premier Lodge, Canford Magna, Asda Site

49. Somewhere to eat

50. “Taste” - September

52. Eat Out Guide

53. Something to do

54. Events Programme zSimilarities?

55. Poole’s longest summer! Media Sponsor

56. Poole’s longest summer! Media Sponsor

57. Events Tuesday

58. Events Wednesday

59. Poole Pirates

60. Events Thursday

61. Events Friday

62. Non-tourism Sponsors Clothing manufacturer Car dealerships Chartered Surveyors Solicitors

63. PR Campaign Annual Tourism Awards

64. Extras Poole Afloat

65. Extras Animal Windfest

66. Extras Nov 5th Dorset Police Rally Team

67. Extras Christmas Breeze

68. Thank you to sponsors Networking

69. The future?

70. The vision... 10 Dreams !!!!!

71. Stop Press!!!!! z DMO z New hotels z London Olympics 2012 z Yachting events z Maritime Heritage Centre z Watch this space………..

72. “It was hard to believe such a paradise existed in England” Frank Barrett, Travel Editor, Mail On Sunday