1. The Phoenix Principle: Creating Superior Results Every Time  2012 Adam Hartung Adam Hartung

2. Which of these companies do you think is most likely to double revenue in the next 5-10 years?  2012 Adam Hartung Boeing NBC/Universal Caterpillar Apple 1 2 3 4

3. Which of these companies do you think is most likely to fail in 5-10 years?  2012 Adam Hartung AT&T Microsoft 3M Facebook 1 2 3 4

4. Apple has demonstrated that focusing on unmet needs is very successful  2009 Adam Hartung  2012 Adam Hartung

5. More successful than focusing on defending & extending the old business  2009 Adam Hartung  2012 Adam Hartung Source: The Bloor Group

6. Growth increases value  2009 Adam Hartung  2012 Adam Hartung

7. Doing more of what you know often does not pay off  2012 Adam Hartung

8. And defending your core can be problematic, even in growth markets  2009 Adam Hartung  2012 Adam Hartung

9. Our 14 year study on business success surprised us Core Focus Leadership Overcoming Lock-in  2012 Adam Hartung

10. Long ago…  2012 Adam Hartung

11. Kodak sustained growth with many new products designed to defend & extend amateur film sales  2009 Adam Hartung  2012 Adam Hartung

12. Meanwhile, in the lab, disruptive innovation was developed  2012 Adam Hartung

13. But Kodak missed the market shift entirely THIS VS THIS  2012 Adam Hartung

14. Leaders are put at risk by market shifts with superior returns going to adapters  2012 Adam Hartung VS

15. Revenue growth is all that matters  2012 Adam Hartung Be future-oriented Obsess about competitors Disrupt yourself Create and maintain white space The Phoenix Principle

16. 15% of current market leaders turn over every 3-5 years.  2012 Adam Hartung Environmental change means opportunity

17. Step 1 - Invest for future value, not historical skills  2012 Adam Hartung

18. Step 2 – Invest in attacking traditional lock ins  2012 Adam Hartung Industry Lock-in: Customers care about the quality of analog music Industry Lock-in: Customers want laptops for portability

19. And…start on the fringe – not in a gladiator battle  2012 Adam Hartung VS.

20. Step 3 – Be Disruptive. What can be done differently to fulfill trends  2012 Adam Hartung

21. Step 4 – Keep your management in white space  2012 Adam Hartung

22. The Phoenix Principle for superior rates of return  2012 Adam Hartung Invest for the future, not from the past Focus on competitors, not customers Be disruptive, not sustaining Manage in White Space to innovate

23. Contact Information  2012 Adam Hartung 847.726.8465 www.adamhartung.com adam@sparkpartners.com Keynote Speaker Growth Workshops