1. Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com

2. I needed to call the police…

7. Google StreetView: Cool Or Not?

8. “Cool Sights In Google StreetView” - Chris Silver Smith http://searchengineland.com/cool-sights-in-google-street-view-14088

9. The Conflicts…  Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case  http://searchengineland.com/minnesota-town-opts-out-of-google-streetview-google-fights-back-against-private- property-claim-in-another-case-14114  Google Threatened With Sanctions Over Photo Mapping Service in Germany  http://www.nytimes.com/2009/05/20/technology/companies/20google.html  It Takes A UK Village To Thwart Google StreetView  http://searchengineland.com/uk-village-thwarts-google-street-view-17193

10. The Benefits…  "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism  http://searchengineland.com/google-earth-town-nanaimo-wires-self-to-google-maps-to-drive-tourism-13561 Google Woos Brits With Bike-Based StreetView Project http://searchengineland.com/ google-woos-brits-with-bike- based-street-view-project- 19519

11. The Solutions?  No photography in public?  Or just for “mapping?”  Remove public buildings?  Robots.txt for private buildings?  Apartments?  If someone moves?  OK in Germany but not in US?

12. Location Services…  Make life easier to find nearby business or socialize locations….

13. When Google Latitude Stalking Isn’t Such A Bad Thing http://www.techcrunch.c om/2009/04/15/when- google-latitude-stalking- isnt-such-a-bad-thing/

14. …Are Tracking  Where’s the data stored?  On the device, with the carrier, with the app provider, all?  Is there “one stop” clearing?  Where’s the privacy policy?

15. So Consider…  Local apps, products, devices offer great usefulness  But local may need to be easier  And local can be very personal  Think through the issues and don’t be surprised if unexpected ones develop

16.  SMX: Search Marketing Expo (http://searchmarketingexpo.com)  Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East -- especially for advertisers -- next Oct. 5-7  Search Engine Land (http://searchengineland.com)  Stories and news from me and others  SearchCap (http://searchengineland.com/searchcap.php)  Daily email recap of search news from SEL & across the web  Sphinn (http://sphinn.com)  Social site for search marketers: share news stories, talk in forums, network and view upcoming events Questions?

17.  SMX: Search Marketing Expo (http://searchmarketingexpo.com)  Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East – emphasis on local – next Oct. 5-7  Search Engine Land (http://searchengineland.com)  Stories and news from me and others  “Locals Only” column  SearchCap (http://searchengineland.com/searchcap.php)  Daily email recap of search news from SEL & across the web  Sphinn (http://sphinn.com)  Social site for search marketers: share news stories, talk in forums, network and view upcoming events