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By: Siqi Chen Frank Chown. Introduction: Ethics in Business  Because not all business is governmentally regulated, an action may be legal, but still.

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Presentation on theme: "By: Siqi Chen Frank Chown. Introduction: Ethics in Business  Because not all business is governmentally regulated, an action may be legal, but still."— Presentation transcript:

1 By: Siqi Chen Frank Chown

2 Introduction: Ethics in Business  Because not all business is governmentally regulated, an action may be legal, but still unethical. This is where ethics really comes into play.  Mcdonalds is undeniably successful at marketing to consumers, but is it ethical to market directly towards children?

3 Mcdonalds Advertises towards Children  http://www.youtube.com/wat ch?v=Y_bQM25uJxA http://www.youtube.com/wat ch?v=Y_bQM25uJxA  Not only does Mcdonald’s advertise towards children, but it has increased spending in the last few years.  Through its ads Mcdonalds is encouraging unhealthy lifestyles, and is not presenting the risks of eating fast food.

4 Mcdonalds Chicken in China?  http://www.youtube.com/w atch?v=35vRpJfOazQ http://www.youtube.com/w atch?v=35vRpJfOazQ  Is it ethical to mislead consumers about food standards?  Even if it isn’t outright illegal, is it ok to sell expired products just to reduce costs and increase profits?

5 Are you depressed? Have a Big Mac!  Is it ethical to advertise fast food as a solution to mental illness? Even if it isn’t outright unethical, should advertising make light of illnesses?

6 Questions?

7 Works Cited:  http://www.youtube.com/watch?v=Y_bQM25uJxA http://www.youtube.com/watch?v=Y_bQM25uJxA  http://www.youtube.com/watch?v=35vRpJfOazQ http://www.youtube.com/watch?v=35vRpJfOazQ  http://consumerist.com/2013/04/12/mcdonalds-pulls-ad-since- crippling-depression-isnt-quite-the-same-as-loving-big-macs/ http://consumerist.com/2013/04/12/mcdonalds-pulls-ad-since- crippling-depression-isnt-quite-the-same-as-loving-big-macs/  http://www.mcnorthcarolina.com/images/operators/1000019702/ Mc-Donalds-1-FX8SRA0TOR-1024x768.jpg http://www.mcnorthcarolina.com/images/operators/1000019702/ Mc-Donalds-1-FX8SRA0TOR-1024x768.jpg  http://1.bp.blogspot.com/-GvyZPy3iWbY/Tvcvg- UkoTI/AAAAAAAABvA/_7VHgC8CzDg/s1600/IMG_0237003.JPG http://1.bp.blogspot.com/-GvyZPy3iWbY/Tvcvg- UkoTI/AAAAAAAABvA/_7VHgC8CzDg/s1600/IMG_0237003.JPG  http://libertariancrier.com/wp- content/uploads/2013/04/mcdonalds.jpg http://libertariancrier.com/wp- content/uploads/2013/04/mcdonalds.jpg  http://www.admavericks.com/wp-content/uploads/im-lovin- it.jpeg http://www.admavericks.com/wp-content/uploads/im-lovin- it.jpeg


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