2. Market The sports drinks market is over US $300 billion in terms of sales worldwide The global sports drinks market increased by 10% to 9.71 million liters and North America accounted for 49% of sports drink consumption Sports drinks are mainly targeted for young people with the ability to purchase drinks for a couple of dollars

3. Customer Analysis Sports drinks are targeted to both males and females Mostly for athletes or people striving to be athletes Target from teenagers to adults Anyone who is participating in recreational activities.

4. Place Supermarkets Department Stores Gas Stations Every where else where competitors such as Gatorade are sold

5. Products:

10. Price Normal Sploosh is $1.50 Fancy Sploosh is $2.00 Stack-a-Sploosh $3.00 Spray-a-Sploosh $0.99