1. 4th September 2012

2. A signature water with a unique story Fine & delicate bubbles from the heart of Massif Central Since 1778 Natural mineral content Naturally Sparkling St Galmier

3. An uplifting Heritage!

4. Badoit Brand Ladder HAS DOES FEEL “Champagne of Waters” Fine/delicate bubbles “Born sparkling” Frenchness Lively spirited, “Joie” Enhances meal occasions, with a touch of sparkle Brand Personality: elegant, chic, creative, lively spirited, lighthearted

5. Thierry Marx: Badoit new brand ambassador Passionate about Badoit Using it as a refined ingredient –Executive Chef of Mandarin Oriental Paris (“Sur Mesure” 2* Michelin) –Multi Michelin-starred / “Chef of the Year” by Gault Millau 2006 –Among most prestigious and avant-garde Chef in France

6. A fine Dining water … … for a unique consumer experience Awaken flavours of fine wines & meals Fine and delicate bubbles Subtle and balanced taste Naturally sparkling Nr. 1 Sparkling Water in France in Fine Dining

7. Endorsed by prestigious restaurants Worldwide

8. A prestige glass acclaimed by professionals Source: F&Bs’ verbatim from TNS Research carried out in 7 Top Cities – May/June 2011 Elegant look ‘I like the way it would look on a table’ ‘Very harmonious with evian bottle’

9. Now a specific export PET bottle

10. A complete product range 30 x 33Cl 75 CL33CL 1L 33CL 1L Shrink Glass RangePET rangeCases

11. An adapted communication campaign Beautifully portrayed bottle “Champagne of Waters” Building Awareness, Value and status