1. Employees – The true source of competitive advantage in future Inward collaboration Planned executionGrowth Ankit Chopra IIM Lucknow pgp29356@iiml.ac.in

2. Ideators Representatives of the brand Increasing number of interactions with customers Company Objective Customer centricity Stable growth in terms of uncertainty Innovation & expansion Decreasing risk amidst high competition Products/services reach consumers through employees Feedback through employees Customer Expectations High service levels in less time Decreasing switching costs Unknown demands & increasing wants Premium service ready Employees Employees bridge the gap between company & customer expectations

3. Inward collaboration with employees – Satisfying basic needs, Increasing responsibility/focus areas & mapping opportunities on per employee basis Inculcating risk taking culture Eg- Ideating rooms for brainstorming seesoins More responsible & responsive employees by targeting intrinsic motivation eg- jam rooms, music clubs Cater to needs eg-Insurance services for contract workers Mapping opportunities on per employee basis & setting the expectations Providing challenging assignments A 360degree employee satisfaction model for optimum efficiency

4.  Providing competitive services  Improvising on situation  Contribute to increasing brand loyalty for the firm  Motivated employees can help reduce attrition costs for the company  Forming a strong network among peers & industry experts  Update employees skills  Motivation is better than compensation  More responsibilities to the employee  Opportunities & feedback mechanism Employees as source of revenue generation & reduction of costs Future expectation from employees & their mode of contribution to the firm will increase manifold To-do list for managers Reactive system Proactive system The new mantra to success Comprehend + Create+ Care = Conquer All stakeholders in an organization need a keen sense of vision to beat completion & employees will play a major role in the same

5. THANK YOU!!!