1. Case Study – Gamification in Referral Sourcing
Puneet Kumra, Capgemini

2. Our Aim Transparency - Build faith in the employee referral program
Create a buzz in the system and kill the monotony of ER program
Better Employee Engagement
Increase in ER Program Awareness
Cost Effectiveness –
Referral cost of hiring is much lower as compared to vendor channel
Better offer to Joinee conversion
Increased utilization of referral channel

3. Gamification GAMIFICATION:
On the lines of major football and cricket leagues
Referring competition between Individuals/Teams basis a point based system
This was 3 month pilot program in Capgemini’s Financial Services Business Unit
GROWTH ENABLER:
Sharing of fulfillment responsibility with employees
A sense of healthy competition between individuals lead to an increased motivation to participate in such program
Rewards over and above the entitled referral bonus

4. © 2010 Capgemini. All rights reserved.

5. Framework

6. Events and Promotions

7. Dashboard

8. Inward Gamification
All the referrals coming in would have been of no use if the recruiters and sourcers were not processing them fast
There were schemes launched within recruitment & sourcing teams at
Weekly / Monthly / League Level
Top Sourcers
Top Recruiters
Sourcing Leads
Recruiting Leads

9. Improvement Category RPL 1.0 RPL 2.0 (vs. RPL 1.0) (vs. Pre RPL)
Total Referrals
145%
130%
460%
Avg. Referrals Per Day
146%
128%
465%
Offers
117%
298%
767%
Joinees
161%
138%
524%
Employee Participation
81%
48%
169%
Referral Usage
67%
40%
133%