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Published byAidan Lile Modified over 9 years ago
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High Impact Marketing on a Small Budget Michelle West, Chamber Speak michelle@chamberspeak.com www.chamberspeak.com
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High Impact Marketing on a Small Budget Know what things cost Cash Human Power First & Foremost….
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High Impact Marketing on a Small Budget Communications Plan First & Foremost….
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High Impact Marketing on a Small Budget #1 Social Media
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High Impact Marketing on a Small Budget Social Media Exclusive Campaigns
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High Impact Marketing on a Small Budget Social Media Exclusive Campaigns Throwback Thursday!
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High Impact Marketing on a Small Budget Social Media Exclusive Campaigns Cost – Your Time Payoff – Regular Go-To for Content Generates engagement
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High Impact Marketing on a Small Budget #2 Thought Leadership
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High Impact Marketing on a Small Budget Thought Leadership Staff as experts
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High Impact Marketing on a Small Budget Thought Leadership Staff as experts Take your show on the road
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High Impact Marketing on a Small Budget Thought Leadership Staff as experts Take your show on the road Content Marketing
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High Impact Marketing on a Small Budget Thought Leadership Staff as experts Take your show on the road Content Marketing Build your chamber brand
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High Impact Marketing on a Small Budget #3 Earned Media
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High Impact Marketing on a Small Budget Earned Media Relationship Building
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High Impact Marketing on a Small Budget Earned Media Relationship Building Be a source
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High Impact Marketing on a Small Budget Earned Media Relationship Building Be a source Find the hook
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High Impact Marketing on a Small Budget Earned Media Relationship Building Be a source Find the hook Find the human element (Tell them a story)
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High Impact Marketing on a Small Budget #4 Testimonials – Your Way
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High Impact Marketing on a Small Budget #5 OUT: Membership Plaques
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High Impact Marketing on a Small Budget OUT: Membership Plaques IN: Window Clings And e-Plaques
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High Impact Marketing on a Small Budget #6 OUT: New member orientation
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High Impact Marketing on a Small Budget OUT: New member orientation IN: Membership 101
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High Impact Marketing on a Small Budget #7 Public Service Announcements & Media Partnerships
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High Impact Marketing on a Small Budget Public Service Announcements & Media Partnerships
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High Impact Marketing on a Small Budget #8 Video
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High Impact Marketing on a Small Budget Video What you need: The right equipment Basic skills Storytelling
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High Impact Marketing on a Small Budget Video Springfield Area Chamber of Commerce: Why Sponsor a Business After Hours?
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High Impact Marketing on a Small Budget Video Equipment: A Smart Phone Something to hold the camera straight and steady $15 or less of editing software Way to store your files Way to serve your videos
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High Impact Marketing on a Small Budget Video Equipment (Extras): Microphone Lens cleaning cloth Portable light
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High Impact Marketing on a Small Budget Video Skills/Technique: Hold the phone horizontally Clean your lens
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High Impact Marketing on a Small Budget Video Skills/Technique: Interviews – used as soundbites B-roll (aka cover visuals, cutaways)
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High Impact Marketing on a Small Budget Video Interviews: Lighting Put yourself between the light and the camera Use your business card holder or a tripod
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High Impact Marketing on a Small Budget Interview Setup
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High Impact Marketing on a Small Budget Looking room
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High Impact Marketing on a Small Budget Video Interviews: Roll ‘em! Ask questions, don’t script answers Plan ahead, 3-4 questions should do it
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High Impact Marketing on a Small Budget Video B-roll: Wide – medium – tight No zooming in Record – stop - record
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High Impact Marketing on a Small Budget Video Storytelling: Beginning Middle End
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High Impact Marketing on a Small Budget Video Chamber of Commerce Mountain View: Why I am a Member
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High Impact Marketing on a Small Budget Video Storytelling: Story comes from the interview Let your members tell your story
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High Impact Marketing on a Small Budget Video Storytelling: Editing – work with the interview first Wide – Medium – Tight Take style tips from the pros Cover visuals for storytelling and to patch the jump cuts
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High Impact Marketing on a Small Budget Video Nixa Area Chamber of Commerce: Ribbon Cutting
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High Impact Marketing on a Small Budget Video – Etc. 2:00 or less Post-edit, keep a finished version Don’t violate copyright law Video releases
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High Impact Marketing on a Small Budget Video – Content Ideas Sponsor Development Year in Review (annual report) Program profiles Testimonials Networking tips Meet the staff Business spotlights Event re-cap with sponsor thank you
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High Impact Marketing on a Small Budget Win Stuff! Video Accessory Kit – Microphone, Tripod and light Tweet this @ChamberSpeak – Enter Me! #ACCE2014
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High Impact Marketing on a Small Budget Michelle West, Chamber Speak michelle@chamberspeak.com www.chamberspeak.com
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